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The Periodic Table Of The Social Web
Using Social Media in the Higher Education Classroom
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Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone. The report also sheds light on exactly how social media crises arise and how companies can avoid them. The majority of businesses caught up in social media crises lacked proper internal education programs, but the lack of a professional staff, triage system and employee social media policy were also key problem areas for companies.

