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Social media is coming of age.
Social media has changed the world. It has allowed people to reconnect with old friends from college, high school, and even elementary school. It has changed the way we shop, schedule appointments, plan vacations, and work. In addition, social media is changing the face of education and the very way in which we learn and think about what it means to know something.
Tratar con personas, comunicarse a través de foros, blogs, portales y sistemas de soporte se hace desde los inicios de Internet. Ser el lado humano de una plataforma antecede a cualquier red social de las que conocemos hoy día. Por eso, comparto mi experiencia en esta transición y documento los recursos de la Web para optimizar la comunicación de las marcas en Redes Sociales. <img src="http://www.maestrosdelweb.com/images/2011/09/community-manager.jpg" alt="Community Manager" style="float:right;padding:5px"/>
Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone. The report also sheds light on exactly how social media crises arise and how companies can avoid them. The majority of businesses caught up in social media crises lacked proper internal education programs, but the lack of a professional staff, triage system and employee social media policy were also key problem areas for companies.
Roughly two months ago, a psychological experiment was carried out in Columbia University in New York. The experiments were to see whether people were more likely to remember information that could be easily found by using a computer rather than by themselves. To do this they told half of their subjects the information would be saved in the computer while the other half believed the information would be deleted.