Latest Hospitality Industry News. Measuring the benefits of a green hotel. REPORT FROM THE U.S. —The verdict is still unclear whether going green puts green back into hoteliers’ pockets, according to sources. A recent study, “Hotel sustainability: Financial analysis shines a cautious green light,” found, on average, booking revenue neither increased nor decreased for eco-certified hotels. The study analyzed millions of individual bookings in more than 3,000 certified hotels, with a comparison group of 6,000 non-certified properties. “Earning a green certification does not automatically result in a large revenue bump nor a revenue fall. In short, green is not a ‘silver bullet’ strategy,” the report stated.
“In this study, we just wanted to look at if putting a green leaf on Travelocity as an indicator of whether it’s sustainable or not, will that change the market performance. “We have another related study. … We have property-level cost data—cost for various types of energy usage, utilities and other things. Cost, ROI of green The green umbrella. Green Lodging News : Lodging's Leading Environmental News Source. Hospitality Net Mobile. PSFK - Inspiring Creative Business. News Archives. BusinessGreen - news, comment and analysis for the low carbon economy. Environment news, comment and analysis from the Guardian | Environment. Local London news, sport, jobs, cars, homes, leisure and local information from around the capital.