company blog is a constant work in progress. With more digital editorial content available, periodically updating your blog’s look is necessary in order to get attention. What do you think?
Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication.