SEO. How to Use Twitter Tailored Audiences. Do you use Twitter to market your product or service?
Do you want to focus your marketing to reach specific Twitter users with Twitter ads? Twitter tailored audiences let you target people based on previous engagement with your website or content. In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business. Using Twitter Tailored Audiences In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account. Twitter offers two types of promoted ad options. Ad partners collect data that identifies your audience, which you can use to market to your customers. When your ad partner is in place, set up your Twitter Ads account. Here’s what you need to know about the two options you have to promote your business via tailored audiences. Get Visibility With a Promoted Account Example of a promoted account from Merrill Lynch.
Promoted account campaign name. 15 Resources to Create Images for Social Media. Do you post images on social media?
Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Content Marketing Fails [SlideShare] The whole “if you build it, they will come” principle doesn't really apply to content marketing.
If you've invested in a content marketing strategy just to see it fall flat -- or consulted businesses excited about content only to give up shortly thereafter -- you know what I mean. But you might not know why failure happens. It's not that content marketing itself is destined to fail you; it's just that there are some dangerous assumptions about what content marketing can do and how content marketing works that can end up sabotaging your success. Fortunately, Moz's Rand Fishkin has taken the time to identify five reasons that your content marketing is likely to fail -- so you can turn it around before it becomes an issue. Check out this outstanding deck, and keep the conversation going in the comments. 5 Ways to Connect With Your Fans Using Visual Content.
Do you give your customers the best information in the simplest way possible?
Are you connecting with your fans through visual content? Pictures and video can inspire and amaze your audience in a way text just can’t. In this article you’ll find five ways you can use images and video to connect with and add value for your audience. Your Audience Craves Visual Content Our brains love images. If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go. Stand out from the crowd by sharing images that convey your story. Don’t worry if you aren’t artistic. 6 Tips to Improve Your Facebook Page. Do you want a highly effective Facebook page?
Do you know which elements make up a good Facebook page? While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements. In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page. #1: Add a Clear Cover Photo When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. Here’s a good example from Coca-Cola. There’s no misunderstanding what brand this cover image represents. Thankfully, Facebook has seriously relaxed the rules regarding cover photos. 2014 Social Media Marketing Industry Report. Do you wonder how your peers are using social media?
Wondering if you should focus on Instagram or podcasting, or put more effort into blogging? In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. Watch this video overview: To understand how marketers are using social media, Social Media Examiner commissioned its sixth annual 2014 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. A significant 2800+ marketers provided valuable insight you won’t find elsewhere. Facebook Audience Insights: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.” “Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).”
Twitter Announces Mute Feature: This new feature “gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.” Crisis Management: What to Do When Your Business Makes a Public Mistake. Is your business ready for a social media crisis?
Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? Crisis Management: What to Do When Your Business Makes a Public Mistake. 6 Steps to Build a Social Listening Dashboard. Do you want to streamline your social listening?
Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done. Why Social Listening? To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.
As you probably know from experience, social listening can be a job in and of itself, nevermind your other social media marketing duties. How to Create a Google+ Community to Grow Your Business. Are you looking for a way to get the most out of Google+?
Does your business have a Google+ community? When you bring conversations to a central place and encourage collaboration, you provide value for your audience. In this article I’ll show you how to create a Google+ community and how to connect with people and keep them coming back. #1: Create a Google+ Community From Scratch Google+ communities are one of the most flexible tools available in social media, and they’re free for Google+ users and brands.
Communities are easy to set up and a great way to develop a loyal following. Communities are a place to chat about the business of the day. Then let’s kick off with how you can create a Google+ community for your company. How to Get Your Business Started on Instagram: 5 Tips. Are you looking for ways to get your business started on Instagram? Do you have an Instagram account, but are unsure how to use it? Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement. In this article I’ll show you five tips on how to use Instagram for your business. Why Use Instagram? As the popularity of photo sharing apps continues to rise, more and more businesses and marketers are using Instagram.
There are a variety of tools and apps you can use to enhance your social media presence—to increase awareness and engagement, as well as develop community. . #1: Connect Other Social Media Channels First things first. Next, connect your Instagram account to your other social media accounts: Facebook (if you haven’t already done so), Twitter, Foursquare, Tumblr and Flickr. 5 Ways to Improve Social Sharing on Your Blog. Is your blog content easy to share? Is your audience interacting with you or just moving along to the next thing? Making social sharing easy is an important part of creating a successful blog.
In this article you’ll discover five tips to make it dead simple for your readers to interact with your blog content. 10 Ways to Get Live Viewers for Your Google Hangouts On Air. Do you want more people to show up for your next Google Hangout on Air? Do you want a more interactive experience with your audience? Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more. In this article you’ll find 10 ways you can entice your audience to join you in real time on your next Hangout on Air. Why a Live Audience Matters One of the most intriguing aspects of Google Hangouts on Air is how your live audience accesses your show. That kind of social media integration makes Google hangouts on air the future of broadcasting.
Social Photos Generate More Engagement: New Research. Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. Social Photos Generate More Engagement: New Research. 10 Ways to Get Live Viewers for Your Google Hangouts On Air. How to Create a Business Blogging Plan. Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan.
In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business Blogging Plan? People who “wing it” when they blog are only setting themselves up for failure. Follow a blogging plan to ensure success. That means do your research, build a solid foundation and blog on a regular basis. How to Create a Business Blogging Plan. Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples. Facebook Video Metrics. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Blog Comments: Should Your Blog Shut Down Comments? 4 Ways to Network with Instagram Direct. How to Create Buyer Personas With Google Analytics. 3 Ways to Use Humor to Keep Your Audience Coming Back.
Is humor part of your brand’s personality? 3 Ways to Use Humor to Keep Your Audience Coming Back. 6 Tips to Boost Your Twitter Conversations. 16 Resources to Generate Leads With Social Media. How to Develop a LinkedIn Content Strategy. Boost Posts or Promoted Posts on Facebook: Which is Better? How to Present Your Social Media ROI Report to the Boss. Haters: How to Deal With Haters and Trolls of Your Business. 5 Browser Extensions to Improve Your Social Media Marketing. How to Create and Promote Explainer Videos. Essential Facebook Marketing Resources: A Complete Guide.
Content Marketing Interview Questions. Scalable Link Building Campaigns & Processes with Buzzstream. Marketers Not Prepared for Negative Feedback: New Research. 5 Ways to Give Your Blog Content More Visibility. 4 Ways Visual Design Can Improve Your Social Media Marketing. 4 Ways Visual Design Can Improve Your Social Media Marketing. How to Get Your Facebook Posts Noticed in the News Feed. Google Analytics Single Reporting View: This Week in Social Media.
Google Analytics: How to Make Smart Marketing Decisions. A Beginner's Social Media Guide for Small Businesses. A Beginner's Social Media Guide for Small Businesses. 12 Types of Blog Posts to Drive More Traffic to Your Blog. 3 Ways to Generate Leads With LinkedIn Groups. How to Increase Your Social Media Click-Through Rates. 5 Instagram Tools to Better Manage Your Marketing. How to Create an Infographic That Boosts Social Shares and Leads. 6 Ways to Use Pinterest to Promote Your Brand. How to Make Your Facebook Marketing Work for B2B. 6 Ways to Use Pinterest to Promote Your Brand. 6 Ways to Use Pinterest to Promote Your Brand. How to Create a Successful Business Blog. 5 Little-known YouTube Features for Marketers. LinkedIn Publishing Platform: What Marketers Need to Know. 4 Ways to Maximize Your Network With Social Media.
How To Build a Content Strategy Using a Social Media Audit. Twitter Real-Time Notifications: This Week in Social Media. 8 Ways You Can Create a Winning Instagram Profile. How to Measure Social Media ROI. Content ROI Is a Myth. How to Create Successful Facebook News Feed Ads. Twitter's New Web Profile: This Week in Social Media. 10 Content Marketing Growth Hacks [with Infographic]
Google+ Marketing Tactics, How to Promote Your Content on Google+ Social Media Examiner. How to Promote Your Content With Social Media. 39 Blogging Tips From the Pros. 25 Social Media ROI Tips From the Pros. New Research, Comparing Social Network Trends for 2014. New Research, Comparing Social Network Trends for 2014.
How to Network With LinkedIn Groups. 4 Ways to Find Guest Blogging Opportunities. 5 Facebook Page Tools to Improve Your Page Management. LinkedIn Content Marketing Score: This Week in Social Media. How We Grew OkDork 200% with These Exact SEO Tips. How to Rebrand Your Social Media Accounts. How to Rebrand Your Social Media Accounts. Your Facebook page's organic reach has been desecrated - so stop chasing Likes. 13 Google+ Tools to Improve Your Marketing.
13 Google+ Tools to Improve Your Marketing. 5 Ways to Attract More Readers to Your Blog. 6 Ways User-Generated Content Can Double Your ROI. 10 Ways to Improve Your LinkedIn Company Page. 5 Twitter Tools to Increase Your Blog Retweets. How Boolean Search Improves Your Social Media Monitoring. Talking Content Marketing - With Robert Rose. How to Select the Perfect Image for Your Next Blog Post. 9 Small Business Twitter Marketing Examples to Study. Essential LinkedIn Marketing Resources, A Complete Guide Social Media Examiner. 10 Big Brand Facebook Tactics Any Business Can Use. How to Leverage Your Content to Build Links Without Gaming Google. This Is The Secret Ingredient of Content Marketing.
Twitter Introduces First Tweet Feature: This Week in Social Media. How to do SEO for Local Business, WITHOUT Content Marketing. Connecting With People: How to Be Human With Your Social Marketing. 26 Creative Ways Brands Use Facebook Status Updates.