5 Ways CEOs Can Be Interesting on Twitter [SlideShare] Get ready for this stat, marketers, because it's going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. That's an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
Knowing how to use social media properly takes time -- but once these CEOs are up to speed, they can reap the benefits. According to a Weber Shandwick survey , CEOs who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEOs who don't. 1) Avoid the stodgy stereotype. 2) Stand for something other than money. 3) Make yourself the company mascot.
9 First Step Goals for New Bloggers. I know when I first started blogging I had all kinds of goal-oriented questions. What should I do first? What should I do next? This is where I’m at now – is that good, or bad? Where should I be tomorrow? 1/ Blog Posts – Have 10 published and 10 more written and scheduled to publish. 2/ Comments – Get that first comment from someone other than your mother, spouse, or friend. 3/ Links – Get that first link from another blogger. 4/ Traffic – Get 20 unique visitors a day. 5/ RSS Subscribers – Get 20 RSS subscribers. 6/ Google – Get your blog on the Google index. 7/ Money – Your first goal is just to make $1 per week – consistently – for a month. 8/ Guest Blog – Get one Guest Post published on another blog.
Do You Include These 5 Relationship Builders in Your Content? Working in a Post-Penguin 2.0 Web. Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot of speculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less than a week since Penguin 2.0 rolled out, the actual effects of this update are obviously still pretty obscure and unclear, but already some trends have begun to emerge that hint at what exactly is changing for search engine optimization professionals and content marketers. So, what exactly will it mean to work on the Web and practice search engine optimization for your website or blog in a post-Penguin 2.0 world? Keep reading to find out. Authority Matters (More) Google is going to be paying much closer attention to your credentials, so if your site is considered an authority in your specific niche, expect to see that pay off in the form of higher rankings on the search engine.
Changing the Way We Guest Blog The Advertorial Question The Death of Content Spam. Avoid The Number One Social Media Mistake. While at this month’s Social Media Club of Kansas City professional lunch, Forbes magazine social media editor (and Kansas City resident) Alex Knapp let us all in on the top social media mistake. Ready? It’s falling into the trap in thinking that there’s something new about social media.
News flash: there’s nothing new about social media . OK, OK—maybe that’s a bit of an exaggeration, because tools like Facebook, Twitter, Foursquare, Vine and LinkedIn didn’t exist a few years ago. Yet look past the tools and, at its core, social media is a publishing platform —plain and simple. And it needs to be treated as such, rather than approached with a new way of thinking that gets little mileage out of these digital tools. Of course, the type of content you publish on each social media platform will vary. Consider Forbes ’ social media strategy.
Understanding that social media networks are digital publishing platforms is critical to your digital marketing success. Lesson learned? One last tip? Content Marketing: Content Can Drive Sales - Focused Engagement. Content Marketing is the Top go-to market priority in 2013. In 2013, What is your top external social strategy objective?
Show More. How To Start An Affiliate Program: 51 Point Checklist. Social Media is a Terrible Ecommerce Tactic - or is it? Facebook Verified Pages and Profiles: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news . To help you stay up to date with social media , here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Verified Pages and Profiles : The new verified Pages are “to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook.” This is also rolling out to profiles as well. "Verified Pages have a small, blue check mark beside their name on timelines, in search results and elsewhere on Facebook.
" Quora Launches Full-Text Mobile Search : Both the iPhone and Android for Quora apps will now “offer the same full-text, keyword-based search capability that you can use on the computer.” Full-text search is now available on the Quora mobile apps. Discussion From Our Networking Clubs : Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs.
What do you think? 3 Tips for Successful Content Marketing on Tumblr. Small Business Social, How to Build Relationships With Content and Social Media. Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jeff Korhan , author of Built-In Social: Essential Social Marketing Practices for Every Small Business . Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.
You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation. Listen Now Podcast: Play in new window | Download. How to Track Your Facebook Ad Conversions. Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today. Facebook Ad ROI? You’ve probably heard the refrain that you can’t measure ROI on Facebook. Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.
And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. Return on investment is when you consider profits in relation to capital invested. What Is Conversion Tracking? Facebook allows you to track the conversions that happened as a result of your Facebook ad. This is a big deal because without it, you’re left guessing. SEOmoz is now Moz. Software and Community for Better Marketing. - Moz. How Your Social Media Content Can Drive Sales-Focused Engagement. The Social Media Fog is Rolling In.
Well, we are definitely in the midst of the rise of social media… It is no longer a fad. It is no longer weird. It is no longer just your kids on there. The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore. The budgets are not only there to be spent, but are actually starting to swell. There are people with enough experience to be hired to take on roles defined for the digital space.
There is actually a digital executive now, and he or she is one of the most popular folks in any building I walk into. Back then, after using social media analytics to inform the business on a project by project basis, my partner and I presented to the VP of Corporate Marketing asking for him to spend $275,000 the next fiscal year on a full time analyst from our analytics vendor. So what’s the point of this? So what is the social media fog? Your efforts to market under these conditions is guesswork (at best) without listening What are three things you can do? Return of the Content Marketing Know-It-All. Return of the Content Marketing Know-It-All.
10 Social Sites You're (Probably) Not Using But Should Be. The Web is full of social destinations where people come together to answer questions, discuss news and share interesting information with each other. In fact, aside from the ’Net’s most popular social sites, like Facebook , Twitter , Google+ , LinkedIn and Pinterest , there are myriad smaller, alternative networks where people participate in conversations every day.
Most businesses are missing these conversations (a.k.a. engagement opportunities), because they focus their resources on the larger, aforementioned social networks. And while it is important to maintain an active presence on popular sites like Facebook and Twitter, reaching out to audiences on smaller social networks can help a brand foster new relationships, generate traffic, and build authority and recognition within its niche. Quora This question-and-answer platform recently released a video on its blog that reveals that in just a year, Quora has grown by more than three times across all metrics. StumbleUpon Keek Flickr Sulia. 3 Ways Social Media Creates a Social Local Community. Are you looking for ways to engage with your employees and your local community ?
Are you using social media to create awareness for the services you offer ? Keep reading as I reveal how a nursing home used social media to build a loyal local community. Nursing Homes and Social Media? Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet. But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever. Wapakoneta Manor is one of 24 HCF Management facilities on Facebook. “The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.
New pay-for-performance models are on the horizon for managed care companies such as HCF. In April 2012 they made the leap into social media and haven’t looked back. Organization : HCF Management Highlights : Working in a Post-Penguin 2.0 Web. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't actually tracking how effective their social media marketing actually is. Of those who participated in the survey, 97 percent said they were using social media for their businesses and 86 percent considered it to be an important part of their marketing efforts.
Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform. But what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number.
You can download the entire report here (only available for free until May 30). Social Media Engagement and Impressions. For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way. It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare ‘media’ and ‘social media’ on common ground. They try to calculate the ROI of their business’ social media efforts based on the number of impressions they can achieve with their brand’s content, which is a very ‘media’ way of measuring success. When they go on to correlate social media impressions to what can be accomplished with paid media they quickly come to realize that comparatively, they’re not getting many impressions via social media, and those that they do get are extremely inefficient. Surprise, surprise! The fastest, easiest, most obvious way to do this is to acquire more fans, followers or subscribers.
It’s not as crazy as it seems. 50,000 low quality fans or followers Done. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] 26 Ways to Create Social Media Engagement With Content Marketing. Are you looking to create content that engages? Does your content connect with people and encourage them to engage? In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips. #1: Authors Matter Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles.
Creating good content is important for social media engagement. We’ll talk about more specifics as we go down the list. . #2: Blog as a Spoke in the Wheel A blog provides an opportunity to discuss a topic in-depth. Kristi Hines offers these helpful tips for blog content: Is your blog’s content meeting your customers’ needs and expectations? #3: Curate Selected Content In the past couple of years, content curation has become more mainstream as businesses of all sizes and industries have started to adopt the practice.
Content curation is defined as “the process of finding, organizing and sharing online content.” #4: Data Provides Direction Step 1: Step 2: A Remarkably Simple Business Plan. 3 Strategies to Succeed in Today's Mobile Marketplace. Since Google's announcement of enhanced campaigns , all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google win in mobile? " Let's start by acknowledging that yes, mobile is growing like crazy.
People are using these devices at an accelerating pace, and eMarketer has forecasted mobile advertising to be almost an $11 billion business by 2016, up from 315 percent from 2012. Interestingly, a recent study by IAB reports that "mobile" doesn't mean "remote," as mobile activity happens most often in the home. But the IAB findings explain that the period of highest usage of mobile devices occurs during leisure activities at night, rather than during the "on the go" errand-running times of the day. Image Credit: Rimm-Kaufman Group Reported revenues per click for each device reflect the disparity in performance on phones as well. 1. 2. 3.
Summary. 12 Ways to Delight Your Social Media Community & Audiences. 3 Creative Ways Brands Are Using Pinterest. How to Publish Content that Drives Audience Anticipation. 5 Outrageously Simple Content Tips that Your Competitors Aren't Doing. Twitter Lead Generation Cards: This Week in Social Media. Social Media Marketing, Twitter, Facebook, Business, Brand, Data Analysis. Content Marketing: 49 Creative Strategies that Work. Nutella Exemplifies How Not to Use Social Media. What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
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26 Social Media Marketing Tips from the Pros. Top 4 Digital Marketing Trends for 2013. 5 Ways Marketers Can Stay Up to Date on Facebook Guidelines. SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? How to Use Pinterest Analytics, 6 Metrics Worth Measuring. Capitalize on Events as a Source of Powerful Content Marketing. Case Study: How Content Marketing Saved this Brick-and-Mortar Business.
Content Marketing Books: Seven Good Choices. How to Shift From Guest Posting to Content Marketing in 6 Basic Steps. Content Curation Guidelines for Where to Share | Curata Blog. How to Avoid This Common Mistake With Your Social Media Marketing. Tweet It Ain’t So! Can Social Media Wreak Havoc in Markets? Cmi-content-marketing/~3/xEcvRfKGEeo. How to Improve Your Social Media Calls to Action. What Radio Taught Me About Content Creation. 3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy. Customer Outreach for Your Small Business Made Easy…and Affordable!
No Money? No Problem! Essential Advice When Launching Your Startup on the Cheap. 4 Ways to Treat Your Marketing Strategy Like a Well-Maintained Car. Content Marketing Must Compel and Engage – Q&A with Freelance Writer Michael Chibuzor. Smarter Business with Smartphones - Increase Business Productivity with 6 Must-Download Mobile Apps. Craft Beer Marketing: 4 Things To Remember - The Art Of Small Business. 20 Unbelievably easy HTML and CSS web designing tutorials for beginners.
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