Scale
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Publications | Marketing Scales
Since 1992, six volumes in the Marketing Scales Handbook series have been published by Dr. Bruner , Emeritus Professor of Marketing at Southern Illinois University. These books have become classics and “must haves” for those who routinely develop questionnaires for use with surveys, polls, or experiments. Volume 5 and 6 are the only volumes available at this time. (The earlier volumes are no longer in print but their contents are in the database.) Volume 5 was published in 2009 and contains reviews of scales published in scholarly marketing journals regarding studies of consumers and similar types of participants between 2002 and 2005.Reliability Analysis: Statnotes, from North Carolina State University, Public Administration Program
Example . The example below uses the data file tv-survey.sav, supplied with SPSS as a sample. Some 906 respondents were asked if they would watch a particular show for.... Data setup : In using intraclass correlation for inter-rater reliability, one constructs a table in which optionally column 1 is the target id (1, 2, ..., n) and subsequent columns are the raters (A, B, C, ...). It may be necessary to transpose the data (Data, Transpose in the SPSS menus) to make the raters be the columns, as was done below for the example data on 906 respondents rating TV shows on 7 items.