background preloader

Relationship Data

Facebook Twitter

What Marketers Can Learn from Consumers’ Sharing Habits. Consumers are sharing content online in a variety of ways, and using different platforms to share with different groups of people.

What Marketers Can Learn from Consumers’ Sharing Habits

For the April 2011 “Content is the Fuel of the Social Web” report, AOL and Nielsen Online analyzed more than 10,000 social media messages to see how consumers share content online. The study found that 93% of internet users turn to email to share content, while 89% use social networks and 82% use blogs. Web users, however, use different platforms to share online content with different groups of people. Social networks are the top method for sharing content with friends, as 92% of users do so, while email is the most popular way to share with family (86%) and colleagues (26%). How to Use Geolocation in Your Marketing Initiatives. 2011 has been hailed as the “year of geolocation.”

How to Use Geolocation in Your Marketing Initiatives

Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success.

E-reputation

DataMining et Analytics. Privacy.