
nouveau paradigme
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L’organisation apprenante ? La rêver ou l’agir ? | Carnet de Transition(s)
In the research I’ve been doing over the past few years into why ideas spread, I’ve found a few common characteristics of contagious ideas across mediums and centuries. The list below contains those characteristics, and while its still an evolving set, the vast majority of successful memes I’ve studied have had some (or all) of them present. I’ve also tried to include takeaways, tactics you, as a marketer can use to apply these concepts to your viral campaigns.
The 8 Elements of Contagious Ideas
leadership
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