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Christinalex

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Christina Alex

Digistak Marketing provides cutting edge inbound marketing services for the technology industry. Our consultants are all practicing Marketers, Technologists and Data experts providing a comprehensive skill base for promoting products and services in marketing, ad-tech and customer relationship management.

Developing email marketing personas using Client business model-A B2B perspectiv - Digistak Marketing. Email enjoys the benefit of being a one-to-one marketing channel that provides unique opportunities for sending out targeted communications.

Developing email marketing personas using Client business model-A B2B perspectiv - Digistak Marketing

The pre-requisite of course, is ready availability of an appropriate level of meta-data about prospects. In this article, we outline a specific type of meta-data that can help Technology Companies effectively promote business focused solutions offerings by developing a deeper understanding of business context. Secondary classifications-Why use them? We start out by defining a secondary classification as any meta data about a prospect over and above the standard data points such as company revenue, employee count, SIC code, etc. offered by commercial b2b databases. 7 tactics for generating ideas for B2B Content - Digistak Marketing. When it comes to writing engaging content in B2B Technology Marketing, one of the key challenges remains that of identifying the content topic.

7 tactics for generating ideas for B2B Content - Digistak Marketing

Doing this so on a regular basis and at scale adds another dimension to content development complexity. Without a structured approach that keeps the technology audience in mind, companies often end up generating low value content that escapes attention and has low shelf life. Here is a list of 7 content themes that Technology Marketers can use to generate impactful content that communicates both the breadth and depth of subject matter expertise.

Use cases-For both product and services companies, establishing the need for an offering remains a critical objective. This is especially true for companies bringing to market cutting edge technology applications or innovative business models that do not yet exist. Theme based content writing for B2B marketing - Digistak Marketing. B2B content marketing-writing engaging content for human consumption - Digistak Marketing. Impactful content on the right digital layout in digital marketing has always been the crux of lead generation.

B2B content marketing-writing engaging content for human consumption - Digistak Marketing

Thoughtful, well-structured and properly articulated content written with target audience in mind can help a great deal in attracting prospects by enhancing client engagement on the digital platform. With most major search engines using algorithms that give higher SERP weightage to engaging content, the imperative for developing an effective content structure has become all the more amplified.

Four Reasons for Outsourcing Technical Content Development - Digistak Marketing. There are conflicts in the field about whether having an outsourced content development department is the best approach for new companies and startups within technical fields.

Four Reasons for Outsourcing Technical Content Development - Digistak Marketing

One camp says that all of the talent should stay in house, and that everyone who is on the project should be hired with the company in order to protect intellectual property. Another camp argues that outsourcing allows quickly ramping up content marketing and achieving corporate goals faster. In fact, there are several companies that you’re familiar with today that had their start with outsourced talent. Developing advanced company classifications in B2B technology marketing - Digistak Marketing. For efficient email marketing that delivers results, it is imperative to get audience selection right.

Developing advanced company classifications in B2B technology marketing - Digistak Marketing

For Technology companies this becomes even more critical given that the concepts are often not straightforward to communicate and require a fair amount of contextual knowledge on part of target audience. Consider a consultancy that sells IT solutions for measuring customer lifetime value. Such solutions would likely appeal far more to clients running subscription business as opposed to media publishers or public sector firms. However, most leading B2B databases provide a very high level company classification in the form of SIC or NAICS codes.

How do you target a prospect in a SaaS business while leaving out the ones from other categories even though they all have the same SIC code, number of employees etc.? Four content types for Technical B2B Marketing - Digistak Marketing. Content marketing involves presenting your readers with informative pieces that educate people about your brand and your niche.

Four content types for Technical B2B Marketing - Digistak Marketing

There are many different kinds of informative pieces. At Digistak, we focus on four core types: blog posts, technical white papers, infographics, and PowerPoint decks. Each one has its strengths and weaknesses, and are used in different ways depending on where a visitor is on their sales journey. Blog posts Blog posts are usually the first thing to come to mind when people think about content marketing. Using Client interviews for effective technical content development - Digistak Marketing.

Effective content development has grown well beyond simply doing a few minutes’ worth of research and cobbling together a few rehashed ideas.

Using Client interviews for effective technical content development - Digistak Marketing

Your audience demands more than the one-trick pony of bland, lifeless information, or even good information they can find in a thousand other places. When you approach a content marketer with a project brief, there is a two-way knowledge exchange street that gets established. The importance of niche expertise in content development outsourcing - Digistak Marketing. Generalist freelance writers and content development firms usually have these first two skills down pat.

The importance of niche expertise in content development outsourcing - Digistak Marketing

What they’re missing is the expertise to create truly amazing content because they lack that deep knowledge of their client’s niche and target audience. This is the precise challenge we at Digistak seek to address. At Digistak, our foremost content marketing skill is domain expertise. Our content writers are all practicing consultants with significant depth and exposure in various aspects of data driven marketing.

This helps us quickly do the following-