Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin) Quite a few things have changed in my approach to link building since my first link building guide back in 2010.
For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days). One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. Once again, most of the information I’m giving away here will most likely be available from a large number of other sources including SEOmoz, so I will try to attribute these where I can. Creating your Link Building Strategy Creating a solid strategy should be the starting point for any link building campaign, not having one in the current climate would be like running into a minefield wearing a blindfold – It limits your success of survival! What does the current profile look like? Directories. How to Build Links to Your Blog - A Case Study. I recently took some time out to do a bit of travelling across East Asia (which was incredible!)
And decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision. After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. Identifying My Link Targets As a brand new blog it can be really tough to gain links from high authority sites. "The link must have a genuine potential to generate traffic back to the blog" Resource/Links Pages Hi NAME HERE, Acquiring Links from Your Targets.
How to Rank: 25 Step SEO Master Blueprint. New eBook How to Rank SEO Blueprint Free and downloadable We've put the 25-step master SEO plan into this new eBook.
Build your own strategy on top of this blueprint for search engine success. Download If you’re like most SEOs, you spend a lot of time reading. For newer SEOs, the process can be overwhelming. To simplify this process, I created this SEO blueprint. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner to Intermediate Timeframe: 2 to 10 Weeks What you need to know: The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two.
Keyword Research 1. Keyword research can be simple or hard, but it should always be fun. The biggest mistakes people make with keyword research are: Instead of ranking for a single keyword, let’s aim our project around a keyword theme. 2. The Ultimate List: 50 Local Business Directories. What is a business directory?
A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no further than Google My Business conversion points, AMP, and featured snippets for proof. So it makes sense to get your local business information into the places people are already going to find businesses like yours, rather than simply hoping they'll find you in search results. Click here to get everything you need to get your website ranking in search.
Getting your local business' NAP (Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility, but backlinks from these sites can also have a benefit to SEO. Consistent NAP.