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Cloud_computing. Live Mesh Tech Preview. Platform as a Service: Bungee Connect is Platform as a Service. SimpleDB. Amazon SimpleDB is a highly available NoSQL data store that offloads the work of database administration. Developers simply store and query data items via web services requests and Amazon SimpleDB does the rest. Unbound by the strict requirements of a relational database, Amazon SimpleDB is optimized to provide high availability and flexibility, with little or no administrative burden.

Behind the scenes, Amazon SimpleDB creates and manages multiple geographically distributed replicas of your data automatically to enable high availability and data durability. The service charges you only for the resources actually consumed in storing your data and serving your requests. You can change your data model on the fly, and data is automatically indexed for you. The service allows you to focus fully on value-added application development, rather than arduous and time-consuming database administration.

Amazon SimpleDB passes on to you the financial benefits of Amazon’s scale. Keyboardr. Micro Persuasion: Making Gmail Your Gateway to the Web. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.

Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report.