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Social Marketing and Content Creation

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This collection is the result of my being a cheep skate and wanting to do my own marketing as a sales man. Content creation advise, social media positioning, share-ability, viral marketing, and high click through rates are the keys here.

WRITING TOOLS. Character Pyramid Tool (PDF) Visualize your character’s FLAWS & associated behaviors (for a deeper understanding of this tool, please reference The Negative Trait Thesaurus: A Writer’s Guide to Character Flaws) Character Target Tool (PDF) Organize and group your character’s POSITIVE ATTRIBUTES by category: moral, achievement, interactive or identity (for a greater understanding of this tool, please reference The Positive Trait Thesaurus: A Writer’s Guide to Character Attributes) Character Profile Questionnaire (PDF) Not your average character questionnaire!

WRITING TOOLS

Reverse Backstory Tool (PDF) Work backwards to find your character’s wound, needs & lie (for a deeper understanding of this tool, please reference The Negative Trait Thesaurus: A Writer’s Guide to Character Flaws) Weak Verb Converter Tool (PDF) Transform all those generic, boring verbs into power verbs Scene Revision/Critique Tool Level 1 & Level 2 (PDF) A ‘light’ and ‘in-depth’ revision checklist for creating compelling characters and scenes. Creative-Ideas-for-Social-Media-Platforms_handout-2014.pdf.

Targeting

Great Content: 8 Words That Make 'Great Content' Great. I know y’all are sick of hearing that “content is king.”

Great Content: 8 Words That Make 'Great Content' Great

“Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But what does that really mean? Here’s my definition: “Content” is really just information – really, simple as that! To make this all a little more concrete, here are eight traits – all words that end in “able” – you should strive to embody with your content. 1. Your beautifully written content is utterly worthless if nobody knows it exists. Emily D: hardly the poster child for SEO So those gurus I quoted earlier who tell you to forget about SEO and just focus on greatness?

Really, your content should be findable in at least two ways: Optimize your information architecture Level up, Mario! 2. 3. 4. 5. 6. How to Rank for a Keyword in 10 Steps. The view from the top ain't bad Got your sights on a keyword?

How to Rank for a Keyword in 10 Steps

Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time! Ranking for a keyword in organic search is a repeatable process. Here are the ten steps to rank for a keyword in Google. Step 1: Lay the Groundwork This is really more of a pre-step than a first step. A strong website – The longer your website has been around, accruing authority and links, the better. Breadcrumbs In Web Design: Examples And Best Practices. Advertisement On websites that have a lot of pages, breadcrumb navigation can greatly enhance the way users find their way around.

Breadcrumbs In Web Design: Examples And Best Practices

In terms of usability, breadcrumbs reduce the number of actions a website visitor needs to take in order to get to a higher-level page, and they improve the findability1 of website sections and pages. They are also an effective visual aid that indicates the location of the user within the website’s hierarchy, making it a great source of contextual information for landing pages. What is a breadcrumb? A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application. 763Breadcrumbs on Delicious.com4 You can usually find breadcrumbs in websites that have a large amount of content organized in a hierarchical manner.

In this article, we’ll explore the use of breadcrumbs on websites and discuss some best practices for applying breadcrumb trails to your own website. Content Marketing Skills: 50 Things Every Content Marketer Should Know. Fancy yourself a content marketer, or want to become one?

Content Marketing Skills: 50 Things Every Content Marketer Should Know

Here’s a big fat content marketing skills list and tactics you should know before you apply for that content marketer job or update the title on your business cards. Help yourself by highlighting the right marketing skills needed for your resume.