WRITING TOOLS. Character Pyramid Tool (PDF) Visualize your character’s FLAWS & associated behaviors (for a deeper understanding of this tool, please reference The Negative Trait Thesaurus: A Writer’s Guide to Character Flaws) Character Target Tool (PDF) Organize and group your character’s POSITIVE ATTRIBUTES by category: moral, achievement, interactive or identity (for a greater understanding of this tool, please reference The Positive Trait Thesaurus: A Writer’s Guide to Character Attributes) Character Profile Questionnaire (PDF) Not your average character questionnaire! Reverse Backstory Tool (PDF) Work backwards to find your character’s wound, needs & lie (for a deeper understanding of this tool, please reference The Negative Trait Thesaurus: A Writer’s Guide to Character Flaws) Weak Verb Converter Tool (PDF) Transform all those generic, boring verbs into power verbs Scene Revision/Critique Tool Level 1 & Level 2 (PDF) A ‘light’ and ‘in-depth’ revision checklist for creating compelling characters and scenes.
Creative-Ideas-for-Social-Media-Platforms_handout-2014.pdf.
Great Content: 8 Words That Make 'Great Content' Great. I know y’all are sick of hearing that “content is king.” “Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But what does that really mean? What makes content great, and what exactly is “content” anyway? Here’s my definition: “Content” is really just information – really, simple as that! To make this all a little more concrete, here are eight traits – all words that end in “able” – you should strive to embody with your content. 1.
Your beautifully written content is utterly worthless if nobody knows it exists. Emily D: hardly the poster child for SEO So those gurus I quoted earlier who tell you to forget about SEO and just focus on greatness? Really, your content should be findable in at least two ways: 2. 3. How to Rank for a Keyword in 10 Steps. The view from the top ain't bad Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time! Ranking for a keyword in organic search is a repeatable process. Here are the ten steps to rank for a keyword in Google.
Step 1: Lay the Groundwork This is really more of a pre-step than a first step. A strong website – The longer your website has been around, accruing authority and links, the better. Don’t rush this stuff in your race for Internet gold. Step 2: Do Your Initial Keyword Research You may think you know what keyword you want to target, but fact-check your instincts. Choosing a keyword with good volume, but not too much volume – In general you don’t want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular.
Step 6: Execute. Breadcrumbs In Web Design: Examples And Best Practices. Advertisement On websites that have a lot of pages, breadcrumb navigation can greatly enhance the way users find their way around. In terms of usability, breadcrumbs reduce the number of actions a website visitor needs to take in order to get to a higher-level page, and they improve the findability1 of website sections and pages.
They are also an effective visual aid that indicates the location of the user within the website’s hierarchy, making it a great source of contextual information for landing pages. What is a breadcrumb? A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application. The term comes from the Hansel and Gretel2 fairy tale in which the two title children drop breadcrumbs to form a trail back to their home.
Just like in the tale, breadcrumbs in real-world applications offer users a way to trace the path back to their original landing point. 763Breadcrumbs on Delicious.com4 1. Bridge 5522 2. Content Marketing Skills: 50 Things Every Content Marketer Should Know. Fancy yourself a content marketer, or want to become one? Here’s a big fat content marketing skills list and tactics you should know before you apply for that content marketer job or update the title on your business cards.
Help yourself by highlighting the right marketing skills needed for your resume.