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Storytelling As a Marketing Strategy a Definitive Guide | Vulb Media. The Power of Storytelling Humans have been telling stories for centuries. And it’s safe to say that our lives revolve around stories. Thus, it comes as no surprise that we, humans, have fallen in love with them. According to American author and literary scholar Jonathan Gottschall: Even when the body goes to sleep, the mind stays up all night, telling itself stories. But did you know that stories have the power not only to stimulate human emotions but also to strengthen your brand? So if you’re curious about how exactly does that works and how you could integrate such a marketing strategy into your business, then this article is for you!
But before we get into that, let’s first expound on what storytelling is. What is storytelling? As the term suggests, storytelling is all about communicating facts or narratives to an audience for education, entertainment, or cultural preservation. And storytelling comes in a lot of forms! Meanwhile, visual storytelling is another form of such art. Nike. Important Reasons Why Your Business Needs Visual Content. Important Reasons Why Your Business Needs Visual Content With over three billion images circulating numerous digital media platforms, it is undeniable that now, more than ever, the world revolves around visual content. For instance, the number of people using social media has increased over the years. While this trend highlights the faster spread of information worldwide, it also reflects how online content may oversaturate the digital space.
In short, the massive amount of online content may simply be overwhelming to a lot of users. In a world where there is immense competition, how exactly could you stand out? Well, that is exactly what compelling visual content is for. Nevertheless, if that doesn’t sound so convincing just yet, then let’s try to dig deeply into the details. In what specific aspects could visual content help you and your business become more competitive online? Driving engagement Topping the list would be the potential engagement that you can achieve. Boosting SEO Nike. Effective Digital Marketing Channels for Your Business | Vulb Media. Effective Digital Marketing Channels for Your Business Have you noticed how time has changed the landscape of both business and advertising?
A few decades ago, traditional methods were the way to go. Marketers advertised their products and services to their targeted customers offline. These included direct mailing, print media marketing, and out-of-home (OOH) marketing (e.g., billboards, bus shelters, shopping complexes), to name a few. While these methods were effective, they could no longer compete in the complexity of today’s market. With the rise of highly sophisticated digital technologies, different marketing channels have become widely available.
And undoubtedly, these internet marketing tools have been so powerful that the competition continues to heighten every day. Yet, in a nutshell, let’s first expound on what digital marketing channels are and how they differ from the original ones. What is a digital marketing channel? However, not all digital marketing channels are the same. 1. Digital Content Creation Agency | Digital Content Creation Services. Connect Your Brand with a Customer through Digital Content Creation In a global world where you use tools like Google Analytics to track conversion rates on every page of your website and bid for leads and sales using platforms like Facebook Ads and Google AdWords, many marketers are worth branding.
Branding is an unnoticed element of digital advertising and marketing, an approach that supplies real results over months, years, and decades rather than minutes, hours, and days. There are three digital outliers: slow, conventional, and long-term. Branding does not produce immediate results for PPC campaigns, but it is one of the most valuable marketing assets. Established and trusted brands can bring many new customers to your business and put you at the forefront of your industry. Branding works best when there is no hassle or urgency. Over the last five years, rising CPM rates for display advertising have made it an unattractive channel for branding. 1. 2. 3. 4. 5. Share this: Related Posts. Content Creation Agency in Sydney |Content Creator in Sydney | Vulb Media. As a brand, you need to focus on your customers’ problems and provide solutions that solve the very problems they are facing.
To provide a personalized solution, you need to identify your target audience and categorize them into different categories. Getting to know the brand can seem like a daunting task without a clear and well-established plan on how to proceed. Therefore, you need a strategic plan to plan and categorize your brand to know it to your target audience.
You can sponsor local events and work with official social media addresses to increase brand awareness. Overall, the focus should be on building brand credibility so that customers are confident in purchasing products and using services. Try to keep your loyal customers with better discounts and offers. We also promote our brand through various channels to reach all our customers. Use SEO services Local SEO helps you rank higher in your local list. Reviews click-based advertising campaign Social media contest Storytelling. Product Photographer in Sydney |Videographer in Sydney | Vulb Media. Product Photography in eCommerce Have you ever browsed through an e-commerce site and ended up buying a product because of how good it looked in the photos?
If you have, then you’re just one of the thousands of people who do the same thing. As you see, studies have shown that 65% of people are visual learners. This means that communications done through visual materials, such as photos, videos, and graphics, would resonate with most people. Not to mention that we retain 80% of what we see and 20% of what we read. All these figures show how crucial product photography is to your business. It affects the success of your advertising strategies, and whether your message is effectively conveyed to your customers.
Yet, how exactly can product photography boost your brand? 1. First, catchy photos of your products incite interest among your customers. 2. Meanwhile, whether we like it or not, the market has become too saturated that differentiating products has become way more complicated. 3. 4. A Beginner’s Guide to Product Photography | Vulb Media. A Beginner’s Guide to Product Photography In a world where roughly 90% of online buyers depend on photos to decide whether a product is worth buying or not, your business is bound to stay on the sidelines and fade into the background without any high-quality photos backing up your product descriptions. This is where the art of product photography comes into play. Not only do product photos increase conversion rate but they also establish a sense of mutual trust as buyers could expect their purchases to be the exact similar products they see online. Not to mention that product photos draw more engagement among internet users, driving massive shares across social media platforms.
However, any product photographer in Sydney would agree that product photography isn’t necessarily the easiest thing to do, more so when you’re just getting started in doing so. 1. Photography, in and of itself, literally means drawing with light. 2. It’s a no-brainer that colours can play with human psychology. Crucial Factors to Consider When Choosing a Web Designing Company. 5 Crucial Factors to Consider When Choosing a Web Designing Company in Sydney As the digital world becomes more competitive than ever, conventional marketing efforts are no longer at the forefront of connecting to a wide range of consumers.
In fact, it would be difficult for businesses to thrive with little to no online presence, making digital strategies pivotal to any marketing plan.In line with this, your business’s website lies at the heart of your digital marketing campaigns. A brand’s website is extremely important that it’s sometimes regarded as the company’s “employee” that “neither sleeps nor gets sick.” Most often than not, your website is the first “employee” that your customers meet; thus, your page needs to contain all the pertinent information that a customer might need and be interactive enough to convert leads into sales.Unfortunately, designing a website entails a particular skill set, which may even take years to learn. 1. Openness to Your Ideas 2. 3. 4. 5. Share this: Social Media Agency in Sydney | Social Media Management in Australia | Vulb Media.
5 Crazy Things You Didn’t Know About Social Media Are you one of those people who can’t last a day without social media? Well, if you are, then you’re just one of the 3.96 billion people who use social media worldwide! See? You’re not alone! Facebook, Instagram, Twitter, YouTube—you name it! To say they’re all addicting is but an understatement. But do you want to know some surprising facts about these platforms, which you’ve loved over the years? If so, then keep reading, and you’ll find out!
Massive number of images To start, did you know that today, more than 300 million photos are uploaded on Facebook daily? And on Instagram, a platform acquired by Facebook in 2012, around 95 million images are uploaded every day! These figures show how we humans like to take photos! Billions of views Aside from photos, videos are highly shared across social media platforms as well! Facebook videos, for instance, garner over 8 billion views each day. The video content available would seem endless too! Nike. 4 Ways How Omnichannel Marketing Helps Your Business Grow | Vulb Media.
4 Ways How Omnichannel Marketing Helps Your Business Grow Before we jump right in, let me first ask you this question: When you shop for a particular product, how many channels do you usually visit? Well, chances are you’d say a lot. And don’t worry because you’re not alone. Even your customers do that too! According to a 2019 Salesforce report, around 67% of customers explore multiple channels before completing a single transaction. They do this for multiple reasons and finding out whether the brand is worth spending on is one of them.
But the thing is, as a business owner, you must be fully aware of such consumer behaviour—especially that online marketing has become more and more competitive every day. However, how can you possibly develop an advertising strategy that maximises the shopping experience of your customers? Well, that’s what omnichannel marketing can do! But if you haven’t heard of such a sales approach before then don’t worry as we’ll try to explain it in simple terms. Nike. Social Media Management Agency in Sydney Australia | Vulb Media. 3 Best Social Media Platforms for Top-notch Digital Marketing Over the years, social networking sites have been among the major drivers of online advertising. From countless marketing videos to eye-catching infographics, these platforms provide businesses with the necessary leverage to maximise content creation and creativity. At this point, you could perhaps guess what the top social media platforms are for digital marketing.
However, in this article, we will not only delve into the different ways you can make the most out of each site’s functionalities but also explore what strategies would work best depending on the market you’re trying to appeal to. Without further ado, let’s get started! 1. With Facebook’s versatility, it is the go-to site for almost—everything. In terms of local advertising, Facebook is popular for its Business Manager, wherein brands could create their business pages, containing relevant information. 2. 3. Start strengthening your social media presence Share this: Sydney Digital Marketing Agency. Top Videographer in Sydney.
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Let’s face it: it’s not the best situation you could ever put yourself in. I know how it feels. But what if we tell you that there might be one vital technique that you’re missing out (or that you may not be implementing properly), which explains why you’re not getting the best results? And guess what? What is Content Marketing? But before we discuss how content marketing could boost your brand, it would be handy to first understand what it is and how it works. Content marketing is basically creating and sharing online materials. So by now, you’re most likely confused on how does it help you increase your ROI. Surprisingly enough, content marketing has a lot more advantages than this, and some of them are discussed below.
Let’s get started! Why is Content Marketing important? Information is power. Content Creator in Sydney - Vulb Media. Content Creation Agency in Sydney - Vulb Media. Top web development company in Australia. Web Design and Development Company Australia. Best digital marketing agency Sydney. Web design in Australia. Web Design in Sydney. Best Digital Marketing Agency Australia. Sydney Digital Marketing Agency. Vulb Media's Digital Blog- Vulb Media. Contact Vulb Media- Sydney Website Design & Digital Marketing Agency. Top Videographer in Sydney. Top Digital Marketing Agency in Sydney. Creative Content Creation Agency In Sydney. Best Web Design & Development Company in Sydney. Best Social Media Management Company in Sydney. 's Comments. Dizila Directory. Chrisjackson3242 C. Public profile - Chris - AU Classifieds. Vulb Media at Link Centre.
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We are Vulb Media, a Digital Marketing Agency in Sydney, Australia, that believes in the power of ideas. We harness the endless possibilities of human creativity to transform seemingly ordinary stories into narratives that captivate, motivate, and elevate. Our lives re-Vulb around ideas. Over the years, ideas have continuously built the world as we know it. Ideas change—they, e-Vulb. Ideas are at the heart of innovation. It’s time to turn on the Vulb.
As humans, some of our best ideas emerge from light-bulb moments that catch us by surprise. But at Vulb Media, light-bulb moments aren’t hard to come by. Hence, we are Vulb. With a passion to dive with carefree abandon into the world of human imagination, we, at Vulb Media, believe the limit does not exist. Turn your ideas into stories and visuals in no time. Reach a wider audience and improve brand loyalty Skyrocket your site to the top of the rankings Meet The Team. Jelo Creative Bien Garry Ronnel Kevin. Best Digital Marketing Agency Sydney Australia- Vulbmedia.