
Sustainability
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2011 marks an exciting year in luxury goods. After years of being singled out for lackluster social and environmental performance, luxury brands are recognizing the benefits of going green, and are starting to talk about it. Backtrack four years ago to the release of WWF-UK’s analysis of the luxury goods industry , and things looked bleak. For example, Tiffany scored a D+, PPR a D, and L’Oréal a C+. This year, Tiffany launched its well-received sustainability website , detailing the responsible business practices that have made it a sector leader. PPR unveiled the first complete annual environmental profit and loss account for its brand Puma, committing to extend the practice to all of its brands, including iconic luxury houses Gucci, Balenciaga, Yves Saint Laurent and Bottega Veneta by 2015.
2011 in Retrospect: What Luxury Brands Teach Us about Sustainability
One of the country’s very best revitalizing neighborhoods and one of our most articulate city plans for a more sustainable future are among this year’s five national honorees for achievement in smart growth, awarded by the Environmental Protection Agency. The other very worthy winners include a green learning center in a small South Dakota town, a green, affordable apartment building in New Mexico and an innovative civic gathering space in Illinois. This year marks the tenth annual EPA smart growth awards (I also wrote about last year’s ) and, in my opinion, perhaps the best so far.

