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10 David Ogilvy Quotes that Could Revolutionize Your Blogging. Press Releases and SEO. How much do you know about press releases? Here’s a little history lesson for you: back in the day, press releases were sent to journalists who would (hopefully!) Read them and then decide whether or not to tell the rest of the world. But today – thanks to the internet – reporters are no longer the gatekeepers.

Instead, you can distribute a press release through an online newswire service and it can be re-posted on various news websites. And anyone – whether it’s a partner, competitor or customer – can find and read your great news from different online sources. It’s another way, along with email marketing, to let others know about your product or service. You might be wondering what happened to those journalists … a 2010 PRWeek survey found that 95 percent of reporters conduct online research for a story; even more reason to distribute your releases online!

That’s pretty awesome, right? So the challenge is how to increase the chances of your releases appearing in search engine results. Anatomy of a Landing Page. Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10.

Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message! DIY Web Site Design and Promotion. If you want more people to visit your website, you need to know how to make your website search engine friendly, and then submit your URL to all the major search engines. This site is devoted to teaching you how to do it yourself, cheaply, effectively, and with a minimum of hassle. SelfPromotion.com has been providing the basic facts about website promotion in two centuries (barely!). Here you will find all the information you need, plus some nifty automatic submission tools that will help you get the job done quickly, efficiently, and most of all, properly! If you invest a little time into reading and using this resource, you'll not only do a much better job of promoting your site, but save yourself a lot of time and effort in the process -- not to mention, you'll avoid the costly traps that most newbie webmasters fall into.

Important note: the search engine landscape has changed radically in the many years since I first created this site. I run this site in a totally different way. 21 Twitter Tips from Fast Company. Salesforce Debuts The New Radian6-Powered Social Marketing And Monitoring... Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS use the service to monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. But until now, Salesforce has not integrated Radian6 into its suite of cloud-based products. Today, the CRM giant is unveiling the new Radian6-powered social marketing and monitoring cloud. Salesforce says the social marketing cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites.

The Social Marketing Cloud, says the company, will help social enterprises transform the massive volume of social media conversations into meaningful engagements. But Salesforce is taking it a step further with its Social Insights product. A new pillar of the Social Marketing Cloud is the Social Hub. Powerful Marketing Words. In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns.

This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest.

The sheer power of the deadline or the false sense of scarcity get you to pull out your wallet to buy the tickets, join the club or drive off in the new car. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. Mike Maples: "You Have to Be Willing to Throw it all away" [Video]

If you are a entrepreneur– especially a first time entrepreneur or an entrepreneur outside of Silicon Valley– you need to stop what you are doing and watch this video. Yes, it is 45 minutes long. But it’s worth it. Last night at a Founder Institute event , super angel Mike Maples gave a talk about what he calls “pivots” and “thunder lizards.” Thunder lizards are startups born from atomic eggs that “emerge with attitude” want to disrupt and chew up their competition– both new world and old. They are big, chaotic, relentless and when successful, become huge companies. What helps make a thunder lizard successful is something Maples calls the “pivot.” This isn’t about product iteration– the pivot has to do with business model. To some corners of the business world that may seem obvious, but in today’s build-a-product-throw-it-out-there-and-flip-it startup culture it is actually contrarian. How to Train Yourself to be More Successful.

How can you use the latest discoveries in brain science to improve your life? Here are some techniques. November 02, 2011 Leadership tycoon Warren Bennis once said, “We seem to collect information because we have the ability to do so, but we are so busy collecting it that we haven’t devised a means of using it. The true measure of any society is not what it knows but what it does with what it knows.” There is a wealth of information at our disposal today on the latest discoveries in brain science. We can either drown in this information or turn it into a lifesaver by extracting its practical knowledge. Use visualization to learn a new skill Neuroplasticity is the ability of the brain to continuously create new neural pathways. In a Harvard University study, two groups of volunteers were presented with a piece of unfamiliar piano music. Albert Einstein, who is credited with saying that “imagination is more important than knowledge,” used visualization throughout his entire life.

Parker J. How to Use Facebook EDGERANK. Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages you share on Facebook are being seen by your fans. In fact, many of the posts you share on your Facebook page will only be seen by a handful of people, regardless of how many fans you have.

If you want to know why this is and what you can do to optimize your posts for maximum reach, you’ve come to the right place. For the personal profiles of your fans, the default setting on their newsfeed is set to display what Facebook considers “Top News.” Users have to manually select “Most Recent” to see all posts from their friends and pages that they are a fan of. Unfortunately, most don’t. Affinity: Affinity refers to the strength of the Facebook relationship between users. What You Can Do: Encourage conversations with fans on your page and start a dialogue. How the Eye Sees a Web Page. Do you know what is the first thing that your eye is drawn to on a website?

And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. So always try to place the most important information in the top part of your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog. 41 Questions Business Leaders Should Ask. Change is the only constant in the world, there’s no doubt about it. Today more than ever, businesses must face – and effectively manage – rising change and complexity.

Uncertainty is everywhere we look. From marketplace shifts to surprise disruptions, managing this new reality is not an easy task. If you think about our organizations today, they are all part of a dynamic business network of relationships with customers, partners and suppliers that shape the way we do business. Bottom line is that the time is up for sitting on the sidelines. As you consider the processes that make your business run, here are 41 key questions you should ask yourself: Does your organization change effectively when it needs to?

Tags: ceo business-agility business-leader featured change questions cio agile cto complexity it-leader. 30 Social Media Monitoring Tools. If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once. Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity. Social Media Monitoring Tools not only helps you to check what people have to say about you or your company brand but they also help you analyze the ROI (return on investment), and the steps you need to take to improve your reputation and make your customers happy. In this article, I have compiled a large list of social media monitoring tools to help you reach your social media goals. Enjoy! Keep in mind that besides tools for monitoring your social media performance it is also important to connect your sites to sites like Facebook in an intelligent way.

WordPress Facebook plugins can certainly be helpful in this case! Advertisement 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.