Bertrandchovet : #digital #mass-ification #global ... An Instagram short film. Bertrandchovet : #LifeInsurance : Making the ... Life Insurance: Making the Shift from Supply to Demand. The life insurance business—insurance, annuities, retirement—is one of the most dynamic business sectors globally. A recent PwC CEO study reported that more CEOs of life insurance companies were pursuing new business models than companies in any other sector. The study notes that an “effective use of technology is going to be a crucial factor to spur greater innovation and differentiation as business models evolve.
Applying digital technology in the life insurance markets, for example, is leading towards more flexible assisted and self-directed models for buying policies.” These companies are all trying to make the same shift: from a supply orientation to a demand or customer-based business model. But this kind of growth requires change and this is a challenge for the life insurance/retirement industry where the prevailing belief is that the product is sold not bought. Here are three key strategies for making the shift and achieving customer-led growth: 1. 2. 3. Bertrandchovet : @bertrandchovet: What #digital...
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