LinkedIn Skills is Back! Back in October 2015, the eagle-eyed Irina Shamaeva noticed that (after killing the popular and extremely useful LinkedIn Skills product back in 2013), LinkedIn had introduced a new skills section to it’s lesser known Topics pages.
While LinkedIn’s Topics pages had only previously been designed to provide curious users with information on universities, companies, and certain industries, in late 2015 the professional network started to use the platform to build out a new and improved version of the former LinkedIn Skills & Expertise pages. LinkedIn Goes All-In On Video Marketing. LinkedIn Now Shows You Why Someone Viewed Your Profile. LinkedIn announced a new feature today that allows users to see more information about why someone viewed his or her profile.
The new addition to “Who’s Viewed Your Profile” will show what actions a user took that led to a profile view, such as updating a profile or joining a group. From the announcement: Which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you. The company has also added the “Who’s Viewed Your Profile” feature to its mobile app, “since your professional brand needs to be maintained in this always-on world.” LinkedIn Showcase Pages. As you may of heard, on April 14th LinkedIn’s products and services feature will be going away on Company Pages.
Instead, they’re encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little guy. In fact, I found it a bit disappointing that LinkedIn doesn’t have a solution for the small business owner. Showcase Pages are great for big brands that have multiple business units or distinct product offerings where they have segmented audiences who would only have an interest in hearing news about one type of product offering. For example, Microsoft has Showcase Pages set up for SharePoint and for Small Business Owners. Showcase Pages are similar to Company Pages in that you need to build a following from scratch. The concept of Showcase Pages is a good idea, but the execution of this feature enhancement seems to not have been fully thought through.
Connect: Showcase Pages. A Beginner’s Guide to LinkedIn Showcase Pages. Having more than one buyer persona is a balancing act.
If they're very different, you may feel like you're constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you're really lost. Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. Let's take Gap as an example -- they've got a page for Old Navy, Banana Republic, Gap, and Gap Inc. But those pages aren't all connected or centralized around Gap Inc. LinkedIn Unveils Major Pulse Integration, Replaces LinkedIn Today. Pulse, the customizable news reader that LinkedIn acquired in April for $90 million, just got a major promotion.
LinkedIn announced on Wednesday that its popular news curation feature, LinkedIn Today, has been replaced on both desktop and mobile by Pulse, which now provides the backend technology for all content surfacing on the platform. The transition comes alongside an update to the Pulse mobile app, which will more tightly integrate the news reader with LinkedIn. The app features some major changes highlighted by the company a few weeks ago, including the ability for users to log in using their LinkedIn IDs.
5 LinkedIn Company Page Tips to Enhance Your Marketing. Do you use LinkedIn for business?
Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Introducing LinkedIn Sponsored Updates. In our continued mission to make the world’s professionals more productive and successful, we have invested over the past few years to evolve LinkedIn into the definitive professional publishing platform.
LinkedIn members share news from 1.5 million publishers, and consume content from the more than 300 notable professional luminaries who contribute original essays through our Influencer program. Today, we are proud to be expanding our content ecosystem with the launch of Sponsored Updates. With more than 3 million Company Pages on LinkedIn, companies, organizations and institutions have emerged as highly valued sources of relevant content on LinkedIn. Sponsored Updates enable these entities to build relationships by delivering their content into the homepage feed of members beyond those who are following their company. In developing Sponsored Updates, we’ve taken a measured and methodical approach to create an experience that strikes the right balance for our members and companies. Linkedin devant Viadeo en France ? 3 explications. Mardi 15 janvier 2013 2 15 /01 /Jan /2013 08:30.
Le nouvel algorithme Linkedin vous dit qui embaucher. Finies ces heures passées à rédiger des lettres de motivation, fouiller le web pour dénicher les adresses mail des recruteurs et à les spammer dans l’attente d’une réponse très hypothétique.
Bientôt il suffira d’attendre patiemment les bras croisés d’être chassé par un RH qui vous proposera une offre qui satisfera, ô combien, vos attentes. Les bras croisés pas tout à fait. Chaîne de présentations Linkedin. LinkedIn Compte Désormais 100 Millions De Membres – Infographie. Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook. Infographies LinkedIn. The Portrait Of A LinkedIn User (Infographic) Usages et pratiques des membres de LinkedIn : l'infographie. En matière de réseaux sociaux et d’emploi, ce sont logiquement les réseaux sociaux professionnels qui sont davantage utilisés, les réseaux personnels type Facebook étant bien minoritaires. mais sur ces réseaux sociaux professionnels, qu’y fait-on ?
Le cabinet d’études marketing Lab42 s’est intéressé à LinkedIn, et a interrogé 500 utilisateurs. Les résultats de cette enquête est présentée dans cette infographie, qui dévoile les usages des personnes présentes sur LinkedIn. Fort logiquement, parmi les utilisateurs, 61% d’entre eux pensent en premier lieu à LinkedIn pour leur réseautage professionnel, contre 22% se tournant d’abord vers Facebook, et seulement 4% vers Twitter. 6,5 millions de mots de passe LinkedIn dans la nature. Journée noire pour LinkedIn. Alors que des chercheurs israéliens ont découvert que l’application LinkedIn pour iOS récupère et transmet des données du Calendrier sans avoir obtenu le consentement des utilisateurs, on apprend le même jour que le réseau social aurait été victime d'une vaste fuite de données. Selon The Verge, un internaute russe affirme avoir piraté et récupéré pas moins de 6,458 millions de mots de passe liées au réseau professionnel, soit plus de 4% de sa base.
La base de données aurait été mise en ligne sur un site russe. Visiblement, ils ne seraient pas associés à des identifiants. Faille. Change Your LinkedIn Password Right Now! Piratage chez LinkedIn : le FBI envoie ses experts. If LinkedIn Hasn't Fixed Its Massive Security Breach, A New Password May Not Be Enough. L’application LinkedIn pour iOS récupère et transmet des données sans autorisation. 6a00e54ee3905b8833017c318631e0970b-pi (634×1000) LinkedIn Learning Center. Marketing Solutions. LinkedIn endorsements turn you into the product. There's a joke going the rounds about LinkedIn, which is a kind of Facebook for corporate types. It goes like this. First man (smugly): "I'm on LinkedIn, you know? " Second man: "Really?
I had no idea you were looking for a job. " LinkedIn was launched in May 2003, currently has around 180 million registered users worldwide and is available in 17 languages but – interestingly – not Chinese. The ostensible purpose of the site is to allow its users to maintain a list of contact details of people with whom they have some sort of relationship. All of which is harmless and maybe even helpful in the rat race of organisational life. But for much of my time on LinkedIn, things have been mercifully quiet.
Recently, however, baffling emails from LinkedIn began to trickle into my inbox informing me that so-and-so had "endorsed" me. Then the trickle turned into a steady stream. Exploitez la puissance de LinkedIn. Infographie Profils Linkedin. L'un des principes de base de la communication, notamment quand on cherche à générer de l'engagement avec les réseaux sociaux, impose de sélectionner la bonne audience et de lui fournir l'information et le contenu qui correspond à ses besoins et à ses attentes. Si vous recherchez simplement de la popularité: choisissez Facebook. Facebook est également utile si vous voulez affirme votre identité, aussi bien personnelle que business. Twitter est l'outil des évènements, qu'ils soient sociaux, culturels, politiques ou simplement pour annoncer votre dernier article de blog.
GooglePlus est de plus en plus intégré dans la recherche via Google, d'autant que Google l'intègre dans tous ses services, de Picasa à YouTube. Un marketer ne peut plus ignorer que les signaux émis par les réseaux sociaux sont mesurés et prise en compte par Google et font partie intégrante du référencement. Www.courriercadres.com/images/activis/livre_blanc_linkedIn.pdf. How LinkedIn Makes TWENTY Times More Money Per User Than Facebook.
Créer sa page entreprise sur LinkedIn - Journal du Net Management. LinkedIn La valeur reside dans les groupes. Les groupes sont la fonctionnalité préférée des membres de LinkedIn, bien avant la recherche de profils. Il y a plus d'1 million de groupes aujourd'hui et chacun: cadre, dirigeant, entrepreneur, en transition peut les utiliser pour développer sa visibilité, développer son réseau et créer de nouvelles connexions qui vont aider à attirer de nouveaux prospects, des clients ou un employeur. 130 millions de membres sont dans au moins 1 groupe et 65 millions y contribuent. 80 millions de membres sont dans plus de 10 groupes. Cependant, les groupes peuvent s'avérer rapidement chronophages, il faut donc veiller à en tirer un maximum de valeur pour le temps passé. Plusieurs chasseurs m'ont indiqué qu'ils allaient rechercher des profils dans les groupes, notamment quand ils ont du mal à recruter et/ou qu'ils veulent des candidats "passifs" c'est à dire qui ne sont pas ouvertement en recherche.
LinkedIn autorise une présence dans un maximum de 50 groupes. Ne pensez pas que métier mais aussi secteur.