background preloader

Chloedequin

Facebook Twitter

Luxury Daily. Consumers are split on their willingness to download luxury brand applications, but when dispersed into generations, 72 percent of millennials are inclined to download a branded app, according to a report from The Luxury Institute. Digitization of the luxury world is slowly evolving as younger generations grow into being affluent consumers. Luxury clients differ across more than just generations, but understanding the prime and upcoming consumer can prepare marketing teams for the future.

"There is no one size all client experience and we have to understand the consumer not as a segment but as one individual, as a human being, in order to build a long term relationship,” said Milton Pedraza, CEO of Luxury Institute, New York. “There are clear generational differences where the boomers are less digital and millennials are extremely digital,” he said. Marques de luxe : 3 clés pour attirer la jeune génération. Digital or Die: The Choice for Luxury Brands.

Digital or Die: The Choice for Luxury Brands Consumer & Retail, Technology & Digital Add To Interests SAVE CONTENT PRINT PDF. Résultats-clés du baromètre Expérience Client Digitale luxe - Wavestone. Baromètre Expérience Client Digitale par Uptilab & Wavestone - Luxe. Le luxe se convertit de gré ou de force au numérique - ZDNet. 7 Digital Natives sur 10 suivent une marque de luxe sur les réseaux sociaux.