5 Rules For Successfully Selling Search Services. I’m a pretty idealistic person. I’ve been known to put unicorns and rainbows in my presentations. And I like to sit back and fantasize about various pie-in-the-sky scenarios. In one such (recurring) “blue sky” daydream, I head to the office on my bike under dawn’s pink glow. As I enter the office, the sun is shooting rays of early morning light through the windows. A fresh gourd of yerba mate sits on my desk next to a bowl of glistening orange nectarines and red cherries. And a steaming plate of crisp bacon. Some sort of perfect music is on. As I power up for the day’s work and gaze at my perfectly positioned, dual 27″ monitors, I feel at one with my work and surroundings.
The business of selling search The reality is much different. In all honesty, I count myself lucky. It’s not all bad. Five rules for successfully selling search services I’ve arrived over the years on five principles for business development that work well for us. Don’t give away your knowledge. Give, then take. 2 New Cool Keyword Research Tools Which Are Based on Google. It is always fun to discover new awesome tools and think “Why haven’t I thought about that myself?”. Last week I was lucky enough to come across two awesome keyword research tools that take advantage of data provided by Google. Here are the tools: 1. Google Adwords Tool Result Visualization Keyword Eye (first discovered me via the guest post submission to DailySEOTip) is an Google Adwords tool visualizer. The the phrase font size represents its search volume.The phrase color represents its competition (red: high; orange: medium, green: low).
Additionally, once you hover over any term in the tag cloud, it shows you the actual search volume per month: Clicking any term will add it to the right panel – that allows to download the final list as a text, Excel or CSV file (the panel is static, no matter how many queries you run within one session it will keep all your selected term): Finally, the tool has a pretty interface for setting the research preferences: 2. What it does is the following: Using Keyword Zoom To Improve PPC Results.
It’s that time of the year again! While spring technically arrived last week, most of us are only now starting to notice the first signs of grass and wildlife (and if we’re lucky some warmer temperatures). It’s the perfect time of the year to spring clean your social media accounts. We are sure many of your accounts have been active for a while and perhaps haven’t seen the love and care you had hoped for. Taking a step back, re-evaluating and making a game plan for the future will only strengthen your online activities. Go ahead, you know you want to!
Audit Current Accounts Frequency of posts: This will vary depending on your company, industry and goals. Facebook Cover Photos: 851px wide x 315px tall Twitter Header Photos: 1252px wide x 626px tall Google Plus Cover Photos: 2120px wide x 1192px tall YouTube Desktop Banner: 2560px wide x 473px tall YouTube TV Banner: 2560px wide x 1440px tall LinkedIn Company Page Cover Photo: 646px wide x 220px tall Take stock of competitors Goals. Daydreaming About Paid Search: How About Airtight Ad Groups? My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and very old-fashioned New Hampshire resort with almost no internet access. In the meantime, however, I am resigned to daydreaming about PPC campaigns here at the office. In today’s fantasy, I see a perfect set of campaigns that have 100% airtight ad groups.
I’m talking about ad groups that are so perfectly constructed that there’s not a search query I don’t like in my search query reports, my analytics show me that all of our search traffic is coming in through the right ad groups, and click through rates and quality scores are the best they’ve ever been. Wouldn’t that be nice! The challenge of creating airtight ad groups Using negative keywords Lets say you have 3 ad groups, each with one broad match keyword, like this: 5 Useful Tools for Conducting International Keyword Research. Have you ever wondered how search engine results change from country to country?
If your company is multinational, it is important for you to know how your site ranks for relevant keyword terms in different countries. If your company is seeking to expand into new geographic markets, international keyword research can provide invaluable insight into local country demand and trends. The best way to conduct this research (or at least the most interesting) is to travel to your target country. But that’s not always practicable. Fortunately, there are a number of resources available to give you access to the world of search from your own computer. Here are five tools that provide highly useful information into what is happening around the world: Google Adwords Keywords Tool Using the advanced option of Google’s Keyword Tool, you can select keywords by country and language.
Google Insights for Search Use Google Insights for Search to explore trends in keyword search demand over time. Proxy Server. Landing Page Best Practices | The Adventures of PPC Hero. The Top 10 Free PPC Tools. Let’s face it, not everyone has access or resources to employ the premium search engine marketing tools such as Hitwise and Omniture. However, the same type of results can be achieved using tools available to anyone at no cost. Working in an agency and with multiple campaigns, I actually find myself using the free tools more often than the premium tools by way of effectiveness and ease of use. Below are 10 of what I consider the most useful free tools available. While there are many more free resources out there, these 10 (in no particular order) have generated the best results in terms of campaign performance and time efficiency.
It’s important to mention that many of these tools have options to upgrade at a cost. 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. Erik Whaley is the director of Local Search Traffic, interested in local map listings, local search marketing, local PPC and franchise marketing. Hot On Sphinn: PPC Bid Management, Link Building Via Twitter, Clueless SEOs, & More. Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn. The most popular content goes “hot” — i.e., it reaches the Sphinn home page — when it acquires enough community votes or when a Sphinn editor promotes it as an “Editor’s Choice.”
This is the first in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every Monday. The stories appear in reverse chronological order — i.e., the most recent “hot” stories are at the top. Hot On Sphinn: July 26 to August 1, 2010 What is Truly Automated, Adaptive PPC Bid Management Technology?
New to Sphinn? Related Topics: Channel: Other | Sphinn.