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Berlin-based Friendticker , which helps brands create location-based loyalty programs, just went into public beta with its iPhone application (currently only available in France, Spain, Germany, Austria and Switzerland). The app lets businesses reward users with virtual “items” when they check-in at a particular location (a restaurant or retail location, for example).
I am still on the fence when it comes to location-based applications. I can honestly see both sides of the coin. On one side, they can be useful when trying to make plans and connect with others. On the darker side of the coin, there are privacy concerns for many people. I don’t use the services myself, but certainly “get” why others do. I read about Tellmewhere a little while ago, and things clicked inside of my head.
Three years ago most western european countries had a local social network that was the most popular social net in the country. Today Facebook is dominant in most of western europe and those local social nets have largely been bypassed. It would seem that Facebook leveraged the size of its network (approaching 500mm people worldwide) to beat its competition in social networking.
Tellmewhere is a location-based iPhone and Android app that offers its users personalized recommendations for restaurants, bars, grocery stores and other local retailers. The service, which also offers a full set of location-based social networking features, is already very popular in Europe where it has about 500,000 users. With the release of its latest iPhone version, the company is now also trying to expand into the U.S. market.
( shameless plug : May 12 SMASHsummit.com social media marketing conference - get a 20% discount at bottom of this worthless & wildly speculative post ) For everyone out there wondering if i'll ever return your phone calls or emails, my apologies... i have a bunch of rather significant not-quite-finished projects on my plate right now, along with the usual deals & events & insanity. Blogging has taken a back seat as well, but i've been meaning to write this post ever since coming back from Austin after an amazing all-night jam session with GaryVee until around 7am at SXSW. since my kids are sick & i'm procrastinating doing my taxes until the last minute, now is as good a time as ever to blast out this stupid little piece of navel-gazing. so have at thee... Assertion #1 : Check-Ins are Coupons. Gimme $5 or go home, loser.