Content Strategy for an International SEO Campaign. A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here's how to craft a content strategy as part of an international SEO campaign. What is Content Strategy? The term content strategyis how we refer to the purpose, creation, and distribution of information that we create. Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements.Images and video.Interactive content or other things such as data visualization or infographics. Most of this content is crawlable by search engines, thus it is something to be considered as part of your SEO efforts. Content Strategy & International SEO Now let's explore how to take your content strategy to an international audience, and how it plays a part in your international SEO efforts.
A Single Page Isn't Enough Avoid Duplication Tag Correctly Context and Relevance Always Matter Conclusion. The Global SEO & Content Marketing Landscape. Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew.
Globally, Google reigned in terms of overall reach, but indigenous search engines worldwide in countries like Russia, China and South Korea claimed their stake as leading engines in their homeland and beyond. The climate of global search and online usage is hot. Google, Yahoo And Bing U.S. Google set foot into 2013 with 67 percent U.S. market share — the highest share claimed to date, with November 2012 being the first time it had done so. 1. 2. 3. 4. 5. Global Facebook Page Content Strategy. Last week Facebook unveiled plans for new Global Pages that will allow brands to show localised content to different markets from a single centralised account. As well as automatically translating content into the visitor's local language, the new pages will allow brands to setup localised versions of their cover photos, profile photos, apps, milestones, 'about' info, and newsfeed stories.
According to Facebook, the main benefits of Global Pages are that brands will be able to establish a consistent "global brand identity" using one URL. Also, admins of the main page will see insights for all global users in one dashboard. So what do these Global Pages mean for brands and what impact will it have on content strategies? 1. Jordan Stone, strategy director at We Are Social: In effect, yes. Will Francis, co-founder of Harkable: The new Global Pages product will allow social media managers to associate those existing local pages with a central global page. I think it depends on the brand. 2. 3. Global Social Content Strategy. Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience? If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.
Before you start tweeting and Facebooking, it's important to map out your global social media strategy so you can create a program that scales. 1) Segment Your Audience Smartly First, determine how you want to segment your social media audience by deciding which countries and languages you want to target, and set some social media goals for each of these audiences. Next, decide if you can use the localization features of the most popular social networks to segment your audience rather than creating a brand new page or profile for each one. 2) Provide Native Translations 4) Post Relevant Content. Multilingual content marketing. For digital marketers, content marketing is top of the priority list for 2013.
And as more of the world gets online, the global audience for content is growing fast. According to the UN Broadband Commission, a third of the world population already has internet access, and this is set to rise to 40%, or 3bn, by 2016. For digital marketers, content marketing is top of the priority list for 2013. And as more of the world gets online, the global audience for content is growing fast. According to the UN Broadband Commission, a third of the world population already has internet access, and this is set to rise to 40%, or 3bn, by 2016. More brands are realising the opportunities presented by the rapidly growing markets in Asia, Latin America, and the Middle East. Multilingual websites are already seen as necessary by most large companies, with one study finding that 58 per cent of Fortune 500 companies already have them. Here are four steps to taking a content strategy global: 1. 2. 3. 4.