The Best Socially Connected Marketing Campaign of 2011: Museum of Me - Marketing-Gimbal. I recently tried Intel’s interactive brand campaign, in support of launching their Icore5 processors, and was blown away by the creativity, and the personal level of engagement their brand had with me for 2 minuets. This is what socially connected marketing is all about, in that you want your brand to have a personal, sustained, and meaningful engagement with the consumer.
What’s amazing is that Intel did this in support of a computer chip. The concept of the Museum of Me is brilliant in my view, in that the application harvests your Facebook information (only after you give it permission, and noting that the data is not shared with anyone else) to create the context of a museum exhibit that showcases the visual aspect of your social life. How much more personal and engaging can a brand be. The visual context is spot on, as the chipset is optimized for visual media, and the brand is positioned as an innovator in the space. Isn’t this what socially connected marketing is about? European Networking Group (ENG) - Knowledge Through Network. Event summary The automotive sector is beginning to see light at the end of the tunnel making it ever more important to build a customer centric approach to all business activities.The industry must integrate all CRM activities in order to build a coherent and strong relationship with an increasingly knowledgeable and demanding customer.Moreover, the digital world and social media platforms have opened the business to a whole new dimension.
Online customer interaction is increasingly producing insightful data which is key to successful marketing and CRM. This makes it essential to find the appropriate technology and technique that enables effective data processing to optimise behavioural marketing strategies that maximise loyalty.This year’s conference will analyse the latest implemented CRM systems while underlining their ROI.
It will also look into the strategies that are championing in CRM and marketing alignment with aftersales, finance and dealer relationships. Who should attend. New & Events: Increase Website Conversions & Lead Generation | IgnitionOne. Dell was named the winner of ClickZ Connected Marketing Awards in two categories: Best Use of Social Media and Best Use of Display Advertising.
For social media, Dell tapped LinkedIn to foster a community of information technology professionals who are the technology vendor's target customers. For display advertising, the brand developed a model that merged behavioral targeting technologies with dynamic creative tools that built customized ad messages. Christian Georgeou, an awards judge, called the Dell effort a "great campaign targeting a niche group through a specific social network.
Interesting to see them partnering with LinkedIn to test out custom groups. " Georgeou is marketing manager for Incisive Media's SES conference series, ClickZ, and Search Engine Watch. Kirkland's and Extended Stay Hotels were winners of the Excellence in Connected Marketing award. Excellence in Connected Marketing. Le marketing connecté. La révolution numérique en cours! par Dami... The Social Dimension of Language, Content and Trust. The power of words and images is stronger than most marketers imagine. Words and images are a crucial part of what we call content. We know that content is essential in all forms of digital marketing, conversion and conversation. And we know that in the multichannel social media age, where customer-centricity should rule, the importance of sharing, embracing and creating content is even more prominent.
The value of content is a subjective matter that is based on the perception of those who “consume” and share it, with the story and narrative as the holy grail for word-of-mouth marketing. Still, the impact of words, images and content in general, is far from completely understood. Obtaining direct action, inducing emotional triggers, building and nurturing leads, offering solutions when and where people want them: the role of content is often looked upon from rather immediate marketing and communication priorities. Language forms our social identity How does all this relate to marketing.
Connected Marketing Week - August 15-19, 2011 - Presented by ClickZ.