Electric_box.swf (application/x-shockwave-flash Object) Xfire finds a new life providing social chat for gamers. Not all players are the same! Join GamesBeat's Dean Takahashi for a free webinar on April 29th that will explore why players leave Free to Play games and how you can change this. Sign up here. Xfire has gone through a big evolution as a business.
But it has always stayed true to its mission of providing social tools such as chat systems for online PC gamers. The company has changed owners a couple of times, but it still has a big base of users. Mark Donovan, president of Xfire, said the company will provide in-game chat and other services for three of GamersFirst’s online games: APB Reloaded, WarRock, and Sword 2. Donovan said that Xfire has growing momentum as a tool for gamers. Xfire is providing GamersFirst with a private-label in-game social tool set. It’s not easy for online game companies to build all these social tools, so Xfire customizes its offerings for the game publishers. 114474223-4.
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