Sonol Chokshi on culture at Netflix. On the culture theme -- this time especially for retention -- I think this presentation from Netflix is incredible. [Everyone touts the Zappos example, which is great (though a bit Stepford-y;) but did it really affect the bottom line besides their exit? Also, Tony Hsieh shared great rules like "hire slowly fire quickly" (which most people do backwards) but not much else concrete, no? This Nextflix presentation is both conceptual and concrete, and more culturally "real"...] I highly recommend going through the entire thing -- but here are some salient bits/ slides to check out in particular: *slide 24: the keeper test *slide 36: quantifying benchmark differential for those who are good at procedural work, creative work *slides 40-41: responsible people who thrive on freedom *slides 45-50: the growth/process/talent relationship [this is so true!!]
*slide 63: good vs bad process [so important to distinguish!] *slide 80: the best managers set context vs control ~sone Connecting (Full Film) Three Myths about What Customers Want - Karen Freeman, Patrick Spenner and Anna Bird. By Karen Freeman, Patrick Spenner and Anna Bird | 9:10 AM May 23, 2012 This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers.
Consider these three myths. Myth #1: Most consumers want to have relationships with your brand. Actually, they don’t. How should you market differently? First, understand which of your consumers are in the 23% and which are in the 77%. Myth #2: Interactions build relationships. No, they don’t. Of the consumers in our study who said they have a brand relationship, 64% cited shared values as the primary reason.
Myth #3: The more interaction the better. Wrong. Fitbit role description (text) Tech Board Member description. VP Global Marketing, Fitbit. VP Consumer Marketing, Move.com.