Fashion Week Hotspots: Milan. Résultats Google Recherche d'images correspondant à. Louis Vuitton s’amuse avec une blogueuse au jeu des 7 erreurs ! Si vous aimez le shopping , vous n’avez pas pu passer à côté de la récente collaboration de Louis Vuitton avec l’illuminée Yayoi Kusama.
En effet, depuis le 23 août dernier le Printemps Haussmann célèbre ce partenariat avec le Louis Vuitton Kusama Concept Store. Mais c’est à Londres que le lancement est pour moi le plus réussi, et va plus loin que le simple corner en magasin . Avec le grand magasin Selfridges , Louis Vuitton a décidé de faire jouer ses fans sur internet et à fait appel pour cela à la blogueuse Bip Ling . Elle apparaît dans deux courts-métrages intitulé « Spot the Difference», dans lesquels elle récite un poème de Yayoï Kusama, « Love Forever » . Les vidéos sont quasiment identiques, je dis bien quasiment car entre les deux vidéos, cinq différences sont à trouver . Les internautes ont jusqu’au 7 septembre pour adresser leurs réponses sur twitter via @LouisVuitton_UK , hashtag #LVKusama . Louis-Vuitton-shop-Yayoi-Kusama.jpg 899 × 1 348 pixels. Angela ahrendts burberry. Burberry’s Bet on Retail Entertainment. Burberry Regent Street Flagship | Source: Burberry LONDON, United Kingdom — Much has already been written about the opening of Burberry’s new flagship on London’s Regent Street — the sophisticated digital technology, the impressive multimedia event space, and all that Burberry product, housed in 27,000 square feet of selling space, about the same size as the landmark Apple Store just up the street.
Burberry to Open Digitally Integrated Store in London. Following two years of renovations, Burberry is set to unveil a digitally integrated, 27,000-square-foot flagship store on Regent Street in London.
The flagship, by Burberry's description, has seamlessly integrated technology throughout. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and and mirrors. At times, models will walk between video screens, mimicing the "Burberry World Live" experience staged in Taipei in April (see below). The sight and sound of rain will start quietly and build into a downpour, climaxing in a thunder crack that will show on every screen and echo in every space in the store, including fitting rooms. Perhaps the coolest bit of technology is Burberry's use of radio-frequency identification (RFID) chips. Burberry Regent Street pilots interactive technology. Regent Street London. As with most websites we use cookies to improve your user experience by enabling our website to ‘remember you’, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).
There are also two different types of cookies - first party (which we own) and third party (where we allow a third party, such as Google, to set cookies on your computer or mobile device). Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. Retailtainment: the future of shopping? - Business Analysis & Features - Business. The idea behind this store is to change a dull retail shopping trip into an interactive, cheerful experience.
An extension of previous high-concept Disney Stores, customers here don't have to endure messy fixtures, grey lighting and staff who are uninterested in helping you. These concept stores provide the kind of entertainment designed to make you – or at least your children – leave the premises grinning from ear-to-ear as you reel from your experiential day out. This is Retailtainment. On Monday, clothes chain Jane Norman became the latest high street casualty of the recession, as it moved into administration. And as the internet threatens to guzzle up the profits of remaining high street retailers, perhaps it may take an outstanding shopping experience to stir droves of people from their chairs and into the shops. Around this time, one of the first successful concept stores in the UK opened in London's Oxford Circus. Retailtainment to the Rescue. Challenges for retailers have continued to mount in the past few years.
Even as the e-commerce threat to brick and mortar spending has waned, economic uncertainty has consumers tightly gripping their hard earned dollars. Retailers are scrambling to establish and revive methods to create memorable customer experiences—hoping to grab and hold the shopper's attention, build loyalty and simultaneously stimulate their sector. Retailtainment is one such method. What is retailtainment? Retailtainment is not a new concept, although its effective deployment across the retail sector has boosted its usage in recent years. Done well, these activities generate more than the short-term return of initial excitement and impulse sales of the featured products. IKEA Introduces Nursery for Men.
Retailtainment. Inspirational retailing. The New Value Equation: Proof That Price Alone Doesn’t Add Up Posted on 28.
Feb, 2012 by Jon Bird in Brand Strategy, Retail Marketing. Showcase of Inspirational Concept Stores. In times of economic grief, the world of retail becomes a battlefield to attract customers and with so many brands on the market, it takes bold strokes to prevail from the rest.
Every few months it seems a new flagship has opened, and brands are making their mark on the map with a radical and explosive architectural vision. Retailers constantly hunt for established architects and designers to apply their academic sensibilities to elevate a brand in order to create an impressive design. For emerging firms and designers, the chance to create a cool concept store for an establish brand is the way to brand your name on the global design stage. Retailtainment. Retailtainment is retail marketing as entertainment.
In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999), author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy. "[1] Retailtainment - Définition du glossaire marketing. Prospective Peclers Paris: DE NOUVELLES EXPERIENCES RETAIL POUR RE-ENCHANTER L’ACTE D’ACHAT. Si les années 2000 auront marqué l’évolution des modes de consommation, c’est bien en consacrant l’avènement du « E-consommateur ».
Aujourdhui plus que jamais, de plus en plus de personnes font le choix du shopping en ligne : plus immédiat, plus pratique, à des prix souvent plus avantageux avec un choix plus large… Un changement de donne qui « oblige » les enseignes à redoubler d’imagination afin de ré-enchanter leurs points de vente. Le marketing expérientiel: Quand l’acte d’achat devient émotionnel. PAD emotional state model. The PAD emotional state model is a psychological model developed by Albert Mehrabian (1997 and after) and James A. Russell to describe and measure emotional states. PAD uses three numerical dimensions to represent all emotions.[1][2] The PAD (Pleasure, Arousal, Dominance) model has been used to study nonverbal communication such as body language in psychology.[3] It has also been applied to consumer marketing and the construction of animated characters that express emotions in virtual worlds.[4][5] The dimensional structure[edit]
Christopher Bailey Introduces Burberry 121 Regent Street, London.