Google Chrome: Lady Gaga. Niche Social Networks Deliver Big Results. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested. Let’s look at how a different brands are using Instagram, Pinterest and Foodspotting to reach out to potential customers in novel ways. 1. Instagram: “Mod” Photos Take Center Stage Instagram is a photo-sharing app that makes it easy for anyone with an iPhone to snap a photo, apply a filter and share it with friends on Instagram and other networks, including Facebook, Twitter, Flickr and Tumblr.
ModCloth, an online retailer of vintage and retro clothing from independent designers, joined Instagram this summer. 2. How to Hold a Google+ Hangout and Why You Should. As Google’s latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts. Google describes Hangouts as a “front porch.” Anyone can drop in and say “hi” just like anyone could drop by when you’re on your porch. 3 Reasons to Consider a Google Hangout Your prospects are already here!
Here are some ways you can use Hangouts: #1: Part of the sales process: You could invite people who are already in your sales pipeline to hang out. To make it more intriguing for people to join, try naming the Hangout “Overcoming _________,” where the blank is filled in with a key problem you know your prospects tend to have. #2: Office hours: College professors have standing office hours—times students can be sure to see them at their desk. . #3: Fireside chats: Everyone seems to want time with the CEO, so why not give it? Hangouts could be used by colleges to communicate with incoming students, or alumni, or even current students or their parents.
The 1% pro bono design program of Public Architecture - Home. Chelsea @ #NewhouseSM6. San Francisco's Alternative Online Daily News » Occupy Movement Enlists New Activists for Social Change Struggles. I visited Occupy Wall Street last week. It was the day before a San Francisco federal judge upheld the United States Post Office’s claim that it can legally discriminate against the poor in delivering mail, and also the day before the Congressional Budget Office announced that “the top 1% of earners more than doubled their share of the nation’s income over the past three decades.”
My visit also just preceded the New York Times/CBS News poll that found the public believing the Obama Administration favored the rich over every other group. Thanks to the Occupy movement, it now seems the media cannot talk enough about staggering U.S. income inequality. But more importantly, Occupy has gone beyond the usual suspects and given a new generation of activists a desperately needed vehicle for advancing progressive change.
During my visit to Occupy Wall Street I was struck by the lack of official organizations with tables, signs etc. ACORN? Activists Need Organizations Keeping Eye on the Prize. NBA Lockout Forces Fans to Tweet Weird Sports Reactions. The latest NBA lockout news is definitely hopeful. As the sun set on November 5, Twitter was rocked with information from the NBA labor update that, "progress is being made. " At the same time, a common hashtag going around Twitter reveals that Australians think that America likes to play a bunch of weird sports that make no sense. Unfortunately, the #YouKnowYoureAustralianWhen crowd may be on to something. When you examine the Twitter history of fans suffering from the NBA lockout on November 5 after the progress announcement, it is apparent that this situation is causing some spectators to become stir crazy from the lack of basketball.
Among the various tweets, weird comments and alternative activities are the only way some fans have found a way to cope. Weird sports watching surges during NBA lockout Although everyone is waiting for the NBA lockout to end, they are taking a bold direction by supplementing these lost hours with new activities. Weird NBA player lockout reactions. Social Media Users In Love: Romance Update [INFOGRAPHIC] How do you meet people you'd like to get to know better? How do you treat each other once you're together? Social media turns out to be a great accelerator for exposing you to potential mates, but does that change the basic way people interact with each other?
The infographic and research experts at Lab42 set out to take the pulse of today's relationship hunters as well as established lovers, conducting a survey between Oct. 27 and Oct. 30 where they asked 500 social network users over age 18 some rather personal questions about meeting people, cheating, communication and more. Is your romantic life similar to that of most other social networkers, or do you play the game your own way? Infographic courtesy Lab42. Here's why all Twitter users should tweet with accountability and without the delete button.
I recently had a very short conversation with a very well known journalist on Twitter. It consisted of two tweets on my part, both of which were, in my humble opinion, not at all rude, but for some inexplicable reason resulted in my being blocked by said journalist. The issue arose from a misunderstanding after he deleted a tweet that I had replied to, challenging his opinion.
I thought that he had deleted it because he was embarrassed by the idea that it conveyed, and the fact that the idea was now associated with his very public persona. I took a screenshot of his deleted tweet and posted it in my reply to him, only to have him respond to me saying that he deletes all of his replies, that clearly I can’t read, and that I would promptly be blocked. True to his word, I found that I was no longer following him, and that he had indeed blocked me. I quickly took and posted a screenshot of that pleasant reply as well, as I knew it’s short-lived fate on the interwebz. Why Accountability Matters. Chelseaaures. Is Mark Zuckerberg’s New Puppy The Most Popular Pet With A Facebook Page? It’s rather humiliating when you find that a puppy has more fans on its Facebook page than you do. This is no ordinary young canine though but the new companion to Mark Zuckerberg (the founder of Facebook) and his partner Priscilla Chan. Should anything happens to Mark then “Beast” as he has been named, stands to inherit over $8 billion (working on a 10% inheritance, which is standard for dogs apparently in the USA) if anything untoward happens to Mark based upon the current market valuation of Facebook of $82.5 billion.
The pup and fan page named “Beast” is a type of Hungarian sheep dog called a Puli and has just learned to post updates from his iPhone with his most recent stating that he had just learned to climb the stairs declaring himself to be a “champion”. Just a few hours ago his Facebook Fan page had 2,000 “likes” and is now approaching 9,000 and climbing at a rate of over 1000 new fans every 60 minutes! The Stats About Dogs Who Have Facebook Pages And A Social Media Presence. Learn More | www.onedaywithoutshoes.com. In 2006, TOMS founder Blake Mycoskie befriended children in a village in Argentina and saw that they didn’t have adequate shoes to protect their feet.
Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes for a child in need. One for One.® In 2011, the One for One model was expanded and TOMS Eyewear was launched. With every pair purchased, TOMS helps restore sight to a person in need. One for One. What began as a simple idea has evolved into a powerful business model helping address need, and also advance health, education and economic opportunity for children and their communities around the world.
TOMS has given more than 10 million pairs of new shoes to children in need and helped restore sight to over 200,000 people. What Google+ Brand Pages Could Look Like [PICS] Pinterest stands out in crowded social media field. It's bad for a tech startup when the founder wakes up to a barrage of emails saying the website crashed, or some part of it is broken. But Ben Silbermann, the West Des Moines native and founder of social media site Pinterest, said there's something even worse: silence. Which is what greeted him when a Pinterest iPhone app went down earlier this year. "It's a hundred times worse to wake up to nothing, because no one noticed," he said, laughing.
Those days are over. Time magazine called Pinterest — a website where users post collections of images of their favorite food, clothes, places and everything else — one of the five best social media sites of 2011, along with Google-Plus and Klout. The company has raised $27 million in venture capital led by the firm Andreessen Horowitz, which several tech news outlets have reported as valuing Pinterest at $200 million. But Silbermann isn't getting ahead of himself. Silbermann was not an instant entrepreneur. Love of collecting leads to Pinterest. Feedly. feed your mind. Syracuse University posts on Twitter more than any other college [Infographic]
Best Education Sites screenshotBest Education Sites singled out Syracuse University as the most heavy Twitter user. The school's official account has tweeted more than 10,000 times. Syracuse University may have slipped in their Klout ranking last month, but they're winning in at least one social media category: Twitter. Forbes posted an infographic Tuesday created by Best Education Sites that shows which U.S. colleges and universities are using the web and social media the best. It turns out @SyracuseU, the university's official Twitter account, has tweeted more than any other school in America. Their 10,800th tweet, posted Tuesday morning, said, "We got a shout out from @Forbes for being the most active University on Twitter! " According to the Best Education Sites infographic (posted below) studies have proven "increased engagement between educators and students via email and social media has a positive effect on learning.
" See what other colleges are "the schools that rule the web": Facebook Friend Count Linked to Brain Structure [STUDY] All those hours you spend on Facebook may be adding grey matter, signifying greater density, to the part of your brain linked to social skills. Or, perhaps, people with larger areas of the brain for social skills may just have higher than average Facebook friend counts. That's the chicken-and-egg problem researchers at University College London are grappling with after finding a connection between brain structure and Facebook activity. The study, published in Proceedings of the Royal Society B, was based on MRIs of a group of 165 adults who were asked to report the number of Facebook friends they have.
(The study doesn't delineate what is considered "high," though it refers to Dunbar's Number, which postulates 150 friends is the limit of the average person's social circle.) Professor Geraint Rees, director of the Institute of Cognitive Neuroscience at UCL, told The Guardian it's too early to tell how the structure of the brain and online social networking activity are connected.
LinkedIn Launches "Classmates" for Alumni Networking. LinkedIn has launched Classmates, a professional networking tool that gives college graduates a high-level look at where their fellow alumni work and live, and what they do. Classmates is designed to help LinkedIn users make and renew professional connections based on their college and university affiliations. The interactive graphs atop Classmates provide a top-level view of what your fellow alumni are up to. You can click on any of the blue bars to drill down and get a more intimate look at a particular subsection of an alumni group.
Clicking on a city, for instance, will show you a filtered breakdown of the institutions and career paths of alumni living in that location. It could come in handy if you're in search of a connection with a specific job function at a particular company in your neighborhood. You can use Classmates to show alumni in your graduating class, or choose to expand and narrow results by changing the "Attended" dates in the upper right-hand corner. Twitgoo. Join Now! Share Share on redditShare on facebookShare on twitterShare on tumblrMore Sharing Services0 Tools Save your favorites forever!
Join for free » Grab Your Code. NFL Next 10 | NFL symposium. Twitgoo. Join Now! Share Share on redditShare on facebookShare on twitterShare on tumblrMore Sharing Services0 Tools Save your favorites forever! Join for free » Grab Your Code. 13 Ways for Bloggers to Make Money with Advertising. Trends: Social Media Advertising. While social networks amass huge audiences and are the most dynamic sector in digital advertising, they tend not to bring in revenues to match. Luckily for brands, that’s beginning to change—and we have the four reasons why. More metrics. For advertisers wondering whether their efforts are paying off, new social analytics services seem to be launching every week.
Facebook, for instance, recently unveiled a new measurement tool called Insights, which has stats like “Friends of Fans.” The social networking company also says advertisers will soon be able to aim their messages at users even more carefully using data from Facebook’s integration with media services like Spotify and Hulu. Content is advertising is content. Social blindness less blind. It’s not just about Facebook. Study shows how we’ve been sharing content for the last 5 years. Introducing a 10,000 square foot QR code - The world's biggest. Linked Influence. Pearltrees.
Resources. Classmates. Inspiring & Funny Interview With Comedian / Actor Dane Cook on Storytelling & Social Media In AtGoogleTalks.