Psychological Marketing Business Tactics: Big And Small Business. Secrets of TV Pitchmen Billy Mays and Anthony Sullivan - Apr. 6, (Fortune Magazine) -- Even when Billy Mays is relaxing, the bearded TV pitchman can't keep from selling.
"Hi, Billy Mays here for Kaboom! " he bellows, holding up an imaginary bottle of bathroom cleaner as a group of middle-aged women giggle on a sofa.