Round up of web copy posts « Boagworld. Content Strategy: The estimated time to read this article is 2 minutes I have found myself increasingly frustrated by the lack of attention copywriting gets on the web. As a result, it is a subject I find myself constantly returning to. In fact by looking back through this sites archive I can see it is a subject I have written about regularly almost since day one.
I have continually tried to encourage others to take their copy more seriously and tried to provide basic advice about writing for the web. I therefore it was about time I brought the best of my posts on the subject into one easy to access place. Effective website copy This post is essentially a list of copywriting tips. Managing site content This posts asks; is a CMS really the answer to all our site management woes and why are so many organisations unhappy with the way they manage content?
Advice for CMS users A more detailed breakdown of best practice when writing for the web. How much to blog? The 4 essential web writing tips. 20 Tips on How to Write for the Web. There are really only a few tricks to writing properly for the web. If you know how to write, you are already 95% of the way there. These are some of the more common mistakes that I’ve seen in web copy and some tricks that I use every day to write effectively, from e-mails to site pages. You don’t need to be an English major to understand any of this advice either.
It is written in plain English that everyone can understand. These are tips based on my own experience and education as a writer, and particularly as a writer specializing in the web. If you’ve got some tips of your own feel free to share them in the comments section. 1. This is a very common mistake that a lot of people make. 2. Excess punctuation should be left out of most sentences on the web. Example: “It is really important to keep three principles in mind, when thinking of the best shoes to buy; comfort, style, and eco-impact.” 3. This is something I struggle with daily. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Copywriting tips for online marketing success from Copyblogger. Writing for the Web. Copy As Interface | Erika Hall | Web 2.0 Expo.