Google Analytics Now More Powerful, Flexible And Intelligent. Today, we're announcing a new set of Google Analytics features which builds on last year's enterprise-class feature launch. Some add more power to existing capabilities. Others provide new flexibility to further customize and adapt Google Analytics according to the needs of your enterprise. Finally, we'll introduce Analytics Intelligence. Resist the temptation to skip ahead. We wouldn't want you to miss anything. :-) Powerful. Power-users have asked us to add even more data manipulation and analysis features to Google Analytics. Engagement Goals..and more of them! Expanded Mobile Reporting: Google Analytics now tracks mobile websites and mobile apps so you can better measure your mobile marketing efforts. Now we're adding Advanced Table Filtering. Together, these three power features let you perform in-depth, on the fly analysis without having to export your data to spreadsheet tools.
Every enterprise has unique web analytics tracking and reporting needs. That's the summary. Analytics Becomes Intelligent. Hello Insights! | Occam's Ra. Top three conversion rate optimisation tools | Blog | Econsultan. Here are some handy tools that we use in our conversion rate optimisation service that could help readers understand this process better. Tool one: Understand customer intent, and determining if your pages and calls to action support this intent, is key to getting results. Attention Wizard is an eye tracking simulation tool that can give you an indication of how people may interact with each page of your site. We are using it in private beta at the moment and it is a quick and effective way of gauging how good your design are at directing attention. Unlike traditional eye tracking this is inexpensive and requires no extra hardware or expensive user groups.
Here are some examples: Our PPC page with clear route and call to action: Attention map: You can see how images draw the attention of the reader but the ultimate focus is directed to the call to action bar near the bottom of the page. Compare that to a client's site we are working on who has a less well directed page: Crazy Egg – visualize your visitors. Web Analytics by ClickTale | Visitor Movies, Heatmaps & Form.