Paranoia vs. Social Media: Why ESPN and the USMC got it wrong, a. First, let me open this post by telling you that I am not going to bash the Marine Corps (USMC) or ESPN for their unfortunate and ill-advised decisions regarding social networks this week. But I will say this: Their respective decisions to temporarily (or permanently) impose restrictions and/or bans on their personnel with respect to social network access do not address the problems they hoped to correct. We’ll get to that in a bit, but first, let’s flashback to what actually happened this week: Exhibit A: On August 3, 2009, the United States Marine Corps released a document entitled IMMEDIATE BAN OF INTERNET SOCIAL NETWORKING SITES (SNS) ON MARINE CORPS ENTERPRISE NETWORK (MCEN) NIPRNE.
The fully capitalized document essentially banned Marines from accessing social networks like Facebook, Myspace and Twitter from their network. A few key elements of this ban: View the full document here. Some key elements of ESPN’s new guidelines (bold text for editorial purposes only): Help me out here. Four key questions CEOs must ask about social media.
I've read several lists of reasons CEOs are not adopting, and in some cases are "afraid" of social media over the last couple of days - 13 reasons, 11 reasons, 28 reasons the CEO is afraid of social media; I think the purpose of these lists are to help inform and create discussions by describing questions and objections they have encountered. I am going to add my thoughts to that discussion. I'll preface my comments, however, with the observation that I don't believe that CEOs are "afraid" of social media. I do believe that some might think social media is just a "flash in the pan" (I think these CEOs underestimate the sea change that is occurring - disregarding social media, the effectiveness of virtually all other forms of marketing have been in steady decline for years).
I also believe others see social media for what it is - a potential game-changing "disruptive" model for integrating one's customers into the business. A third question is "how do we measure results? " Why R.O.I. Best Practices for Social Media might just save the w. September 2, 2009 by Olivier Blanchard Let’s go over a few things: 1.
Social Media is good for you, you know it, and you know why. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. You have a choice: You can continue to ignore the topic of Social Media measurement and R.O.I. Your choice. If you want to learn this stuff, if you want to bring this discussion to the table, please vote for my session at SxSW asap. If you haven’t voted yet, click here now, and thanks in advance. (You guys rock, by the way!) Like this: Like Loading... “I’d like to see a social media consultant or agency that…” « Di. I made a mistake. It took a a comment from a reader to point it out to me. A few days ago I wrote a post titled, “17 things that a social media consultant, agency or customer can’t do for you.” Though the premise was correct, I just couldn’t quite wrap my arms around the delivery. It happens. I’ve written enough blog posts where some feel right and some don’t.
This original post was born out of frustration and that might have been the root cause. Though the original post was not meant to be snarky, or bitter, I can see how it might have come across as such. See if you agree. I’d like to see a social media consultant or agency takes the time to show companies how to blog. Thanks Rob. Like this: Like Loading... BLOOM-SPIRIT: INFLUENCE. Quand nos proches amis restent plus influents que la bloggosphère... Une récente étude du cabinet Mintel montre en effet assez nettement que les bloggeurs, ou nos amis-online restent des influenceurs encore peu pertinents. Rien ne vaut finalement le conseil d'une copine pour choisir son prochain coloriste... L'influence reste encore quelquechose de complexe et l'on s'aperçoit que les vrais réseaux d’influence sont ceux que l’on ne perçoit pas aux premiers abords.Ainsi ce sont toujours les messages répétés et relayés par différents médias, Radio, blog, amis, famille, presse, ... qui ont le plus de chance d'aboutir.
Mais la quantité reste souvent indépendante de la qualité car comme disait Einstein“Ce qui compte ne peut pas toujours être compté et ce qui peut être compté ne compte pas toujours“.Un complexité à prendre en compte pour tous ceux qui pensent de servir un peut facilement de la bloggosphère.... Popularité des réseaux sociaux par génération | Espresso Interac. Je désirais vous partager ce matin le résultat d’une étude conduite par Anderson Analytics qui a analysé la popularité des réseaux sociaux Facebook, MySpace, Twitter et Linkedin par génération.
Cela peut être utile pour certains d’entre vous qui planifiez des campagnes promotionnelles sur ces réseaux sociaux et qui doivent combattre la perception des clients qui croient que ces réseaux ne rejoignent que les jeunes. Je ne crois pas nécessaire de vous expliquer ces chiffres, mais ce qui m’a surpris est de voir les nombreux boomers et personnes de la génération WWII qui utilisent Twitter. Wow ! En passant, vous l’aurez deviné, c’est pour le marché US. Quizz : êtes-vous un Digital Gentlemen ? Dominique cardon sur les enjeux sociologiques des réseaux sociau. For Washington, Going Social Is the Step Forward. A group of Republicans made their way from Washington to Silicon Valley last week to demonstrate both the party’s dedication to supporting the tech industry in general and its embrace of social media tools in particular. John Culberson (R-TX), Rob Wittman (R-VA) and Bob Latta (R-OH) — all members of the House Republican New Media Caucus — wrapped up their week-long trip to the region, which included visits to Google, Yahoo, Oracle and Facebook, on Friday.
Republicans in the House of Representatives created the New Media Caucus as a way to teach congressmen and staff how to better utilize social media tools to connect with and disseminate information to constituents — in particular the 18-24-year-old American voter population. So in response to all the flak the GOP received for not taking advantage of social media during the 2008 campaign, members of the New Media Caucus are actively trying to make clear that they get it now.