If Warhol Sold Yellow Pages Ads.
The Empire Formula Video. Copy layout. Home Page Design Guidelines. Summary: A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment. Homepages are the most valuable real estate in the world. Each year, companies and individuals funnel millions of dollars through a space that's not even a square foot in size. For good reason. A homepage's impact on a company's bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company's face to the world. The homepage is the most important page on most websites, and gets more page views than any other page. Following are ten things you can do to increase the usability of your homepage and thus enhance your website's business value.
Make the Site's Purpose Clear: Explain Who You Are and What You Do 1. 2. Begin the TITLE tag with the company name, followed by a brief description of the site. Eyetracking Web Usability (usability findings from eye tracker research) November 1, 2010 Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to 'jazz up' Web pages. August 9, 2010 Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.
June 21, 2010 Slow page rendering today is typically caused by server delays or overly fancy page widgets, not by big images. Users still hate slow sites and don't hesitate telling us. April 6, 2010 Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. March 22, 2010 Web users spend 80% of their time looking at information above the page fold. May 25, 2009 Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. January 20, 2009 September 4, 2007 A site did most things right, but still had a miserable 14% success rate for its most important task. August 20, 2007 April 16, 2007 June 12, 2006.