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Next-Step Marketing Guide is designed for Entrepreneurs and Business Owners, who would like to optimize their business and marketing systems to minimize low profit areas of the business and exponentially increase return on investment, time and resources. Discover the “conversation inside the buyer’s head” , including the exact language they use to think about your product or service. (And not just one customer, but the whole spectrum.)

Next-Step Marketing Guide - Perry Marshall Products

http://www.perrymarshall.com/products/marketing/next-step-marketing-guide/

If Warhol Sold Yellow Pages Ads

Local Search Marketing

The Empire Formula Video

Copy layout

Jakob Nielsen 's Alertbox, May 12, 2002 Summary: A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.

http://www.useit.com/alertbox/20020512.html

Home Page Design Guidelines (Jakob Nielsen's Alertbox)

Eyetracking Web Usability (usability findings from eye tracker research)

Example of an eyetracking "heatmap" that shows how much users looked at different parts of a Web page. Areas where users looked the most are colored red; the yellow areas indicate fewer fixations, followed by the least-viewed blue areas. Gray areas didn't attract any fixations. The above example is from a website's "About Us" pages. The heatmap clearly shows users' tendency to read in an "F" pattern, and their focus on information that's presented in bulleted lists.