Marketing project

Facebook Twitter

5 Basic Tools for Measuring Your Content’s Social Reach. Making the life cycle of your content less of a mystery will bring you closer to writing a winning strategy.

5 Basic Tools for Measuring Your Content’s Social Reach

The most popular tool, of course, is Google Analytics — a simple and fun way to track page views, plus discover neat stuff about your audience, like where your visitors are coming from, what language they speak, and even what operating system they use. But, this is just the beginning. When you share links to your content on many social networks, you want to see them spread — more exposure means more clicks back to your site. Measuring and analyzing this social reach will help you target content and resources to the right places. Check out the following five tools to see how you can better measure your content’s social reach. 1. Bitly, a URL shortener that enables users to track link performance, is a must. If you know you’ll re-post a link, you can also come back and use the same shortened link and watch how it performs over time. 2. 3. 4. 5.

The Most Powerful Colors in the World by COLOURlovers. When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs.

The Most Powerful Colors in the World by COLOURlovers

Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture. [click to view in full size] Turns out the blue-berry doesn't fall far from the bush.

While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Would A Corporation By Any Other Color, Still Profit As Well? Color is an important part of any brand, but along with the actual name of a company... The Colors of 1 Million Brand Icons Uh-oh! Team. 65% of online adults use social networking sites, and most describe their experiences in positive terms. 65% of online adults use social networking sites, and most describe their experiences in positive terms.

65% of online adults use social networking sites, and most describe their experiences in positive terms.

Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. New Infographic: The Brandsphere by Brian Solis and JESS3. InShare698 In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.).

New Infographic: The Brandsphere by Brian Solis and JESS3

Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) how progressive businesses are approaching content strategies in social media and how they’re rethinking departments, intentions, metrics, and budgets, and 4) also how media opportunities are packaged and sold by each network and who’s buying them and why. In many cases, I’ve found that media is not limited to three groups, but instead categorized into five key segments: Paid, Promoted, Owned, Shared, and Earned. To visualize the model that reflects the state of new media, I once again partnered with my good friends at JESS3.

The result…The Brandsphere. 1. 2. 3. 4: Promoted: in-stream or social paid promotions vehicles (e.g. 2012 Nonprofit Communications Trends Report. Highlights from the Report In under 140 characters . . .

2012 Nonprofit Communications Trends Report

Big 6 Communication Tools for Nonprofits: website, email, Facebook, print, in-person events, and media/PR. Only 24% of nonprofits have written & approved marketing plan for 2012. Nonprofit Comm Trends Report: 78% of nonprofits say they'll email supporters at least monthly in 2012. Non Profit Social Media Trends. Six Ways Non-Profits Can Use Social Media to Grow. Non-profits have the same opportunities as businesses when it comes to using social media, but they do have some unique challenges.

Six Ways Non-Profits Can Use Social Media to Grow

They often have a group of volunteers who are spread out over a wide geographic area, no steady stream of income, and a wide variety of stake holders to whom they are responsible. I recently sat down with Alex Steed who has a strong background in both social media and working with non-profits to talk about how non-profits can use social media to get their message out there.

Below are some of the highlights from our conversation: Don't get too sexy too fast. "A lot of the people who are substantially engaged in these fields are still populations that are largely intimidated by the technology. " For more information and ideas on how your non-profit can use social media to grow, be sure to check out the entire interview with Alex Steed at the flyte blog.