How Social Login Enhances Websites. 4 Tips to Keep Your Website Ahead of the Curve. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it's also much more than slapping on a run of the mill two-column template and calling it a day. 9 Tips for Integrating Social Media on Your Website. Are you leveraging the power of social media on your site?
Together, social media channels and your website should work seamlessly to promote your online brand. However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales. In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.
I’ve included examples from small- to medium-sized businesses that specialize in a whole host of fields to illustrate that you don’t have to be one of the big players to take advantage of these simple tips.