Crisis Response - Gulf of Mexico Oil Spill. For new ad campaign, BP looks outside Madison Avenue. In a new TV spot, BP CEO Tony Hayward says, 'to those affected and your families, I'm deeply sorry. . . . we all feel the impact.' Washington (CNN) – Energy giant BP has hired a Washington-based, bipartisan political consulting firm to produce its new aggressive national advertising push, including a national TV spot released Thursday, CNN has learned.
Sources familiar with the arrangement say that Purple Strategies, headed up by veteran political consultants Steve McMahon, a Democrat, and Alex Castellanos, a Republican, produced new advertisements now running on both television and in newspapers. The sources say that BP hired Purple Strategies to produce what will likely be a series of advertisements as part of BP's attempt to rehabilitate its battered image. BP's PR Blunders Mirror Exxon's, Appear Destined for Record Book. Social Media Crisis Management: Three Case Studies.