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Crisis management - CM

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Crisis Response - Gulf of Mexico Oil Spill. For new ad campaign, BP looks outside Madison Avenue. In a new TV spot, BP CEO Tony Hayward says, 'to those affected and your families, I'm deeply sorry. . . . we all feel the impact.' Washington (CNN) – Energy giant BP has hired a Washington-based, bipartisan political consulting firm to produce its new aggressive national advertising push, including a national TV spot released Thursday, CNN has learned.

For new ad campaign, BP looks outside Madison Avenue

Sources familiar with the arrangement say that Purple Strategies, headed up by veteran political consultants Steve McMahon, a Democrat, and Alex Castellanos, a Republican, produced new advertisements now running on both television and in newspapers. The sources say that BP hired Purple Strategies to produce what will likely be a series of advertisements as part of BP's attempt to rehabilitate its battered image. BP's PR Blunders Mirror Exxon's, Appear Destined for Record Book. Social Media Crisis Management: Three Case Studies.