Visual Search Set to Make World of Imagery Instantly Shopable - BoF - The Business of Fashion. LONDON, United Kingdom — From a perfect biker jacket that scrolls into view on Instagram to a striking floral printed top spotted in the street, the kind of visual inspiration that generates purchasing intent for fashion items is literally everywhere.
But the consumer journey from inspiration to transaction — identifying, locating and ultimately buying the item of interest — has traditionally been fragmented and full of friction. Now, visual search technology, leveraging sophisticated algorithms originally developed for security applications, promises to radically shorten the path from inspiration to transaction, allowing anyone with a smartphone to immediately identify and purchase the products they encounter — online, or in the physical world.
In recent years, a range of start-ups, including ASAP54, Snap Fashion, Slyce and Style-Eyes, have tapped the promise of visual search to launch “Shazam for fashion” apps. But so far no single service dominates the space. Mannequins Tell People What They Are Wearing via Mobile App. If you want to get dolled up, who better to give you advice than the store mannequin?
Three shops in the UK are trialing a system in which store dummies send messages to people via their mobile devices. Shoppers Save Time, Money With Customisation - BoF - The Business of Fashion. NEW YORK, United States — Technology may finally be solving the thorny problem of buying clothing online – that you cannot try things on.
Through scanners and data mining, consumers are now able to get a custom fit, saving them time and money because they do not have to order multiple items and return what doesn’t fit. The majority of these new systems do not cost a thing for the buyer to use. They are more about recommending a more exact sizing and style than if the customer tries to pick an item on their own. Given that the average woman has $550 worth of unused clothing in her closet, according to a recent survey by VoucherCloud.net, a retail coupon site, shoppers could use a little help paring down their purchases to things they actually like and will wear. Charlotte O'Malley. My dissertation explores how online social media can be used by fashion retailers to create and progress relationships with consumers in order to obtain brand loyalty.
16356.pdf. Can You Trust the Editorial Integrity of Personal Style Blogs? A Closer Look at How Bloggers Make Money - Fashionista. Once the provenance of earnest fashion fans on the fringes of the industry, blogs have evolved into legitimate media sources and, more importantly, big moneymakers.
Just look at today's WWD story highlighting "hot fashion bloggers" like Bryan Boy and Susie Bubble. Creative UK: Overview of the digital transformation of the UK creative economy - Bain Report. Despite the lengthy recession and, until recently, slow economic recovery, the UK is experiencing a wave of business creation, higher than in any other major economy in the Organisation for Economic Co-operation and Development (OECD).
A major cause is the expansion of self-employment, as professionals are now able to work much more flexibly, often from home. Of the 1.8 million net new jobs created since 2010, 1.1 million come from small and medium-sized enterprises (SMEs). This has contributed to the UK’s unemployment rate falling to 7.2%, comparing very favourably with other developed nations. At the centre of the UK’s digital transformation lie the creative industries. These span music, film, TV, books and the arts, but also include software, newspaper and magazine publishing, and advertising. Digital and Social Trends Seen at New York Fashion Week. Fashion Week used to be a ultra-exclusive event reserved for the fashion elite.
The public had to wait for the print publications before they could see the coverage, images and commentary related to the year’s premier fashion event. However, with the arrival of the digital age, the fashion industry as a whole, and Fashion Week, has been democratized. Fashion bloggers now have front row seats at the the top shows, and fashion lovers around the country consume every moment of Fashion Week via live streaming, Twitter, blogs, Instagram, Vine, Pinterest and more. The Fashion industry has a whole has always been on cutting edge of new technologies – with the top brands frequently becoming the firsts to embrace social and digital platforms and trends.
In fact, many fashion brands were among the first to start using Instagram as a marketing platform (read “Instagram and the Fashion Industry”). Social Hubs, Hashtags and Curation at Fashion Week. Fashion PR in the Digital Age. YSL Tweet Denying Pilati Rumours | Source: Twitter LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media.
Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches and manage guest lists for fashion shows and events. Was the Daisy Marc Jacobs Tweet Shop designed for Social Payment? « Social Payment Social Payment. Marc Jacobs Daisy Tweet Shop, Covent Garden. 08 August 2014 Lisa Niven.
Twitter Launches Buy Button With Burberry. 09 September 2014 Scarlett Kilcooley-O'Halloran.
10 Reasons Why Kate Spade New York is the Queen of Digital Marketing. If you are a blogger (and we’ll assume you are since you’re here at The B Bar’s blog) — you’ve probably heard of kate spade new york (if you aren’t completely obsessed with it — as many of their fans are). I personally think that they are one of the best brands in the biz on social & digital media. They started early, they are innovative, and they know what they are doing. Why do I think so? Well, here’s 10 reasons for ya: ONE — Their website (above) goes beyond shopping. Up Close With Kate Spade Saturday's Digital Window Shops. The future of brick-and-mortar retail is fun, flashy and doesn't require a lot of storage space. Here Are the Top Ten Fashion Brands That Are Conquering the Digital Realm (Plus the Brands That Aren't and Should Be) - Fashionista.
Fashion has been notoriously slow to take to the online world (particularly on the editorial side), but some brands are really getting it right. A smart digital strategy can translate to brand awareness, and ultimately, lots of sales. L2‘s Digital IQ Index took this concept to the next level and released its third annual report card assessing brands’ “digital IQ.” The ratings they give range from Genius to Feeble. Digital strategy is often uneven, and this can hurt a brand. Per the report: "Although 94 percent of brands in the Index have a presence on Facebook, one in five brands still lacks e-commerce capability.
" LIKEtoKNOW:IT. Content Meets Commerce: Promising New App Launches @ SXSW. Mulu Launches Mobile Commerce App ‘The Latest,’ Which Is Like BuzzFeed For Shopping. Over the past several years, e-commerce startup Mulu has built a backend technology that allows publishers to instantly embed shoppable items in their web pages. But now the company is introducing a new mobile app called “The Latest,” which targets consumers by connecting them with products mentioned by their favorite publications and tastemakers. When you sign up, the app asks you to select a few topics, allowing you to choose between categories like Style, Gadgets, Body, and Home. Doing so subscribes you to a feed of content from publications in each of those verticals: If you follow Gadgets, for instance, you’ll see content from Wired and Mashable; at Home you’ll see stuff from Apartment Therapy.
What the app enables you to do is shop items that have been shared by those publications. So for instance, you can check out Wired’s article “Here’s The Gear We Couldn’t Live Without” and buy those gadgets directly from the app. 10 awesome fashion magazines layouts. DIY Magazines. This article was originally published in Domus 961 / September 2012 What decades of magazine design have put together, it has taken only a few years of apps to rent asunder. Magazine Editorial on Pinterest. Smartphones Make Catwalks Instantly Shoppable - BoF - The Business of Fashion. NEW YORK, United States — Fashionistas who want the latest looks from New York’s Fashion Week no longer need an invite to the exclusive event.
A group of tech savvy women are making designs from the catwalk instantly shoppable for deep-pocketed consumers thousands of miles away. Social-Media-is-taking-over-the-fashion-industry-600x475.jpg (JPEG Image, 600 × 475 pixels) "Technology is going to turn the entire fashion industry inside out". 5 Technology Trends Transforming the Fashion Industry. Screen-shot-2012-09-25-at-4.46.05-PM.png (PNG Image, 600 × 608 pixels)