Business Considerations
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“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research,” says Cecilia Edwards, Telligent’s senior director of strategy. “This stuff is going to start rolling off of your tongue…some of these leaders will start being known as the definitive world-class leaders. They’re going to start setting the norms in industry for how to do this well.” Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted.
HOW TO: Create a World-Class Online Community for Your Business
Sandeep Bhanote is CEO of Global Bay Mobile Technologies, a provider of next generation mobile retail software to top retailers including Guess Jeans, True Religion, City Sports, and many others. For more information, visit globalbay.com or follow @GlobalBay on Twitter. Do you remember when your favorite retailer didn’t have a website? Can you imagine not being able to find your favorite store online today? Unthinkable, right? It’s not surprising that today’s shoppers are becoming increasingly digitally savvy.
How Social Data & Mobile Tech Can Improve the Retail Experience
Presenting with Twitter and other backchannels
Presenting with Twitter can be challenging. Just about every week a new story of a speaker getting roasted on Twitter makes waves in the blogosphere. I’ve written a free eBook “How to present with Twitter (and other backchannels)” to help you avoid that fate. There’s no sign up required. Just click and read.
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, Twitter and Zynga with others to explore living with awareness and wisdom in our modern age, at the end of February in Silicon Valley. He is SorenG on Twitter. The age of social media is not just changing our personal lives, but is increasingly affecting how business is conducted. No longer satisfied with strictly top-down models that view employees as cogs in a system, businesses are quickly adapting to a new paradigm that emphasizes connection, collaboration and innovation. When people in companies and teams feel engaged, the benefits are significant. Towers Watson (formerly Towers Perrin), the global professional services firm, interviewed 90,000 employees in 18 countries, and found “companies with high employee engagement had a 19% increase in operating income and almost a 28% growth in earnings per share.
