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Curation et Création de valeur

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Une pratique polymorphe

Curation et marques. Curation et Medias. Jourrnalisme et Entertainment. Ou est la valeur. Aperçu théorique. The Coming Age of the Curation Economy: Building Context Around Content.

By Steven Rosenbaum The future is coming into focus. There is such clear momentum around a set of emerging behaviors that we can, without a doubt, project the exponential growth of raw unfiltered data. Think of it like Moore’s Law for content. The speed, scale, and number of distinct elements of produced content will double every 24 months. Call it Rosenbaum’s Law — unless you know of someone who’s quantified the growth before today. To be clear, the reason for this growth is that we’ve allowed three things to merge into one. At the same time, those of us who produce content, as opposed to data, no longer look to lure audiences to find our material on our own blogs or sites.

And then there’s the emerging class of new digital devices that make content — from GoPro camera rigs, to the new video capabilities on the iPhone 5s, to the soon-to-be-unleashed Google Glass. These things are facts. A few facts to underline the trend: The Five Laws of the Curation Economy.