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2nd UPDATE: Virgin Money Moves Into UK Retail Banking - WSJ.com
Virgin steps up bid to become major British bank
The £50m deal to buy Church House Trust was announced to the City this morning. It is a key part of Sir Richard Branson's attempt to challenge the UK's major high street banks , and comes two years after Virgin failed to win control of Northern Rock . "Virgin Money aims to bring simplicity to the UK banking market, which has traditionally been a complex sector," said Branson, who believes the move gives Virgin "a strong platform for growth". Virgin Money offers various personal financial products, including credit cards, insurance and pensions. Acquiring Church House Trust gives Virgin a banking licence, putting it in a position to take deposits from savers and offer mortgages.
Virgin Money moves into retail banking | Business | guardian.co.
The buy-out house is among several firms that Virgin has talked to as it works on finding a partner for its financial services business in preparation for its move on Northern Rock's "good bank" spun out of the state-owned lender and thought to be worth up to £2bn. Last week, Virgin bought the little-known Church House Trust bank, which has 3,000 customers and no branches, for £12.3m. The acquisition gave Virgin a full banking licence as CHT already has systems and processes approved by the Financial Services Authority that enable it to offer mortgages and current accounts. Its talks with Blackstone underline Sir Richard's ambition to break into the UK mortgages and savings market and could lay the foundation for the first private equity-backed UK bank.
Sir Richard Branson taps Blackstone for assault on Northern Rock
It has appointed Finlay Williamson, ex-finance director of The Royal Bank of Scotland as chief financial officer, Ian Cornelius, ex-director of retail products at Bradford & Bingley as managing director and Marcus Ezekiel, ex-head of legal at HBOS Retail division, as commercial director.

