How Premium Fashion Brands Are Maximizing Their Social Media ROI. Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event.
During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications. 5 Technology Trends Transforming the Fashion Industry - Fashion GPSFashion GPS. By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here.
I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. Wearable Technology Blurs the Line Between Tech and Fashion 2. 3. 3D Printing Means Everyone Becomes A One-Person Factory 4. 5. 15 Examples of How Technology Innovates Fashion. It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. With the amount of innovation happening these days, it kind of makes sense to bring the two together. After all, technology opens up so much more possibilities. By combining style and functionality, there have been a few people who have taken fashion to the next level.
From coats that can turn you into a mappable hotspot to dresses that will make you reconsider that little white lie, we’ve gathered a collection of 15 ongoing projects that could just be turned into reality. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear.
BB. 5 Tech Trends Transforming the Fashion Industry. By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1.
Wearable Technology Blurs the Line Between Tech and Fashion 2. 3. 3D Printing Means Everyone Becomes A One-Person Factory 4. 5. Instagram reveals just how addicted fashion fans are. Certain labels might be banning it from their runway shows but, as a platform for discovering brands, following your favourite designers and as a democratising tool to grant virtual access behind the scenes of major fashion houses, Instagram is unmatched. Now, results of a new report compiled by the app on the habits of European fashion fans has revealed the ins and outs of Insta activity. In unsurprising news, The Feed Fashion report found that the clothes-minded among us dedicate a lot of time to ‘gramming. Compared to the average user, European Instagrammers with an interest in fashion post three times more than the rest, consume five times more photos and check feeds 15 times a day.
It also seems that fashion is all about give and take when it comes to sharing the love on Instagram: your average European Instagrammer with an interest in high street fashion will follow 2.5 times more accounts than their non-sartorially obsessed counterparts, and in turn have 2.3 times more followers. London fashion week: why technology is in fashion | Media Network. At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth.
While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca. Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content. The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry.
Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love. From 25 April, there will be scent-dispensing posters in Knightsbridge, London, which will spray the fragrance directly onto the user’s wrist when inserted underneath the sensor. Customers are able to personalise their Mr. This is not the first time that the brand has used Snapchat and personalisation to engage consumers.
Technology’s Impact On Trend & Fashion Forecasting. The Impact Of Social Media On Trend Forecasting After the Behind The Seams trend forecasting panel and Erin Weinger’s insights, I found that the panelists had only scratched the surface on the impact of digital media on trend forecasting. I wondered if online trending services and real-time forecasting were making traditional mediums obsolete.
Digital Vs. Traditional, WhoWhatWearDaily Vs. With the exception of the Erin, most of the panelists respected online technology, but didn’t embrace them. “Tangibility and feeling something is one thing. My feeling is that digital has a positive impact on many traditional business to business services; including trend and merchandising services. Fascinated by the panel, I turned to two fashion industry fashion forecasting experts for West Coast and East Coast insights on fashion and technology.
Industry Expert Ruth Staiman on Technology’s Impact On Forecasting Trend Forecaster Industry Interview: Wendy K. FMM: What is the value of real-time data? The Impact of Technology on Fashion Today. Sunday, September 01, 2013 Fashion There is more to technology than computers and the Internet. When people think of technological innovations, focus is often placed on these aspects as if change can only happen to gadgets and other thingamajigs. Today's technology has largely impact most, if not all, aspects of our society.
One important effect that it has provided is on the fashion industry. Fashion clothing, fashion bags, fashion accessories, and everything that involves the fashion industry are greatly influenced by developments and innovations in technology. Automated Production and Fast-Paced Turnaround One notable effect that technology has on fashion is in its production. As technology become more automated, designing and discovery of new fabric, design or style is also becoming more fast-paced. Online Technology and Fashion Marketing Parallel to its impact on production, technology has also advanced the marketing aspect of fashion clothing, bags, accessories, and the likes.