Fashion brands struggling to find the right social influencers. The 20 Most Influential Personal Style Bloggers Right Now. Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names. Continuing in our annual-ish tradition, today we're releasing our 2015 ranking of the most influential personal style bloggers in the world.
This list looks wildly different than it did in 2013. Here's why. Why did we change it up? To determine the ranking, we considered: Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. 1. 2. 3. 4. Advertisement — Continue reading below 5. 6. Are real people the new faces of fashion? "Of course a lot of people are underrepresented in fashion," says photographer and Hood By Air casting director Kevin Amato.
"I did an editorial maybe five years ago for a big house and I shot all black boys and the house banned me from shooting their clothes for the whole season. " But, says Amato, things are changing. "Now I look and I see diversity. It's what everybody is doing. It's quite brilliant. " Performance artist Boychild at Hood by Air. "Diversity is becoming more of a given now," agrees casting director Preston Chaunsumlit.
Last summer, the chain's New York store used "real size mannequins" for its window display. Yes to this. How Kim Kardashian Is Changing the Fashion Industry. Why Do Celebrities Influence Fashion Trends? Celebrities shape and influence fashion trends.
Famous people have always shaped fashion trends throughout history and this is still true today. What is fashion? Fashion is just wearing what is considered popular or hip. Why are certain things considered hip or popular? It is usually because famous people or celebrities have been seen wearing these things. Young girls are trying to figure out their place in the world. Me, Myself and I (Beyoncé Knowles song) (Photo credit: Wikipedia) The way the characters in movies and television shows are dressed can influence fashion trends. Of course, there are also commercials. One particular celebrity that has been very influential in the world of fashion recently has been Kanye West. What will Alexa Chung's fashion line look like? Alexa Chung will launch a fashion line called Alexachung in May 2017.
In a statement, the 32-year-old – with typical kook – commented: “With this first collection, I aim not only to delight your eyeballs but to furnish your wardrobe with all of your soon-to-be favourite pieces.” The truth is, she’s probably on to something. Chung has, arguably, become one of the biggest influencers on what young women wear over the past decade. Her own line follows a series of collaborations with other brands including Madewell and Eyeko, drawing on her own personal style. After AG Jeans last year, Chung curated an Archive collection for Marks & Spencer in April. The 25 most powerful people in fashion. Exclusive: model leomie anderson launches her very own female-focused platform.
Model Leomie Anderson is one of our favourite models for a plethora of reasons.
Not only is she a runway favourite of Marc Jacobs, Moschino and Tom Ford, she's routinely on the pages of Italian Vogue and yours truly, and repped London to the fullest as one of the only British girls to walk the Victoria's Secret fashion show last year. But she's not just a pretty face, Leomie has snatched headlines by discussing some of the industry's most taboo subjects such as lack of diversity and beauty brands for darker skin tones, through her experiences as a model, and was on the cover of Observer Magazine discussing some of the issues she felt faced a younger generation of females.
Her blog, Cracked China Cup is sprinkled with self-penned articles and videos that showcase Leomie's tastes and interests in her own relatable and loveable way. Following your consent post, why did you feel it important to launch LAPP? How Tommy Hilfiger Is Rewiring For Fashion Immediacy. NEW YORK, United States — “In the 40-some years I’ve been in business, I’ve always been inspired by pop culture from the aspect of fashion, art, entertainment and, today, social media and celebrity,” says the designer Tommy Hilfiger.
“Those are the drivers that our company is fuelled by. It’s really about listening to the consumer and being able to mold and shape our business around consumer needs through pop culture.” On Friday, September 9, beginning at 7pm EDT, Hilfiger will take his brand’s mission to the next level with #TommyNow, a two-day event set to take place on South Street Seaport’s Pier 16, rebranded “Tommy Pier.” The fashion week extravaganza — featuring carnival rides, games, a runway show and plenty more — is the culmination of Hilfiger’s quest to give consumers so-called fashion immediacy.
“It’s about delivering on the instant gratification that consumers are really seeking,” explains chief marketing and brand officer Avery Baker. Related Articles: