Hispanic Marketing and Advertising News and Resources. Nglc.biz. Hispanic Marketers Need to Put Language War Behind Them. Hispanic Market Infographics » Hispanic Market Info. Recently there has been a trend in the use of infographics to better depict data information.
I recently came accross two on the Hispanic market that are great resources of information and great representations of an infographic. Below is a listing of some of the top sites where you can find infographics on various topics. Click here to view infographic on Latinos in the U.S. based on the 2010 Census Click here to view infographic on U.S. Hispanics Go-Digital. CEPADE USA. LBPinfographic.jpg (2560×1600) The New American Reality Google US Hispanic Marketing Forum: Four Truths about US Hispanics Online Retailers Leveraging Latino Celebs To Connect With Key Demographic. By Lisa Lockwood (Department Store Retailing News) For some U.S. brands, growth might be in their own backyard.
With companies looking overseas for business opportunities, it might make more sense to take a closer look at the latest U.S. demographic data: Hispanics are the largest and fastest-growing minority group in America, with projected buying power rising from $1 trillion this year to $1.5 trillion in 2015, according to a study by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.
“The Hispanic market alone, at $1 trillion, is larger than the entire economies of all but 14 countries in the world — smaller than the GDP of Canada but larger than the GDP of Indonesia,” said Jeff Humphreys, director of the Selig Center and the report’s author. According to the study, Hispanics spend more money on apparel, footwear, groceries and phone services, and less on alcohol, tobacco, health care, entertainment, education and personal insurance.