Obvious to you. Amazing to others. - by Derek Sivers. Story(Us): The Power of Collaborative Storytelling: Jake Barton for the Future of StoryTelling 2012. Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012. Ira Glass on Storytelling, part 1 of 4. Storytelling Theory and Practice.