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Verre Infini : Impact écologique réduit à son minimum : économie de matières premières (sable), recyclage de verre ménager, diminution de 15% de la consommation d’énergie et du rejet de CO2 lors de sa production par rapport à un verre ordinaire. Le Bagasse : Support sans arbre qui permet de réutiliser des rejets (canne à sucre) 30% des encres utilisées pour l’impression de l’étui NAYA sont à base végétale alors qu’aujourd’hui la composition des encres est chimique.
A 100% eco-responsible chain | NAYA
A 100% french movement | NAYA
NAYA is the first eco-designed industrial project to create an organic-certified cosmetic skincare cream. The power of its concept lies in the synergy of its five industrial partners, all of whom are motivated by a passion for innovation. For this world first, they have worked together to achieve a common goal: proposing new and comprehensive sustainable development solutions in the cosmetic world. Why NAYA? The name Naya comes from the Naiads, the goddesses of water, who presided over rivers, fountains and springs. It evokes the purity of the natural world and the harmony cultivated between humans and Nature.
London – Healthy growth in the North American market for natural personal care products is occurring because of increasing distribution. Natural & organic brands are expanding into new channels as shelf-space in natural food shops reaches saturation. Organic Monitor ( www.organicmonitor.com ) research finds that natural personal care companies are focusing on distribution for growth openings.
SoapWire | Newswire for the Natural Personal Care Products Industry: Forecasts / Trends
The woman of the 21st century is more conscientious about everything. Today's woman is strong, active, and beautiful and she intends to stay that way. She is concerned about her planet.
The latest trends in cosmetics - The Beauty Biz - Article
10 Marketing Trends for 2011 | Reuters
As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year. The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors. Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start. Building reliable brand advocates.Natural cosmetic sales in Europe are increasing at a fast rate with revenues doubling every few years. The major drivers of market growth are increasing distribution and broadening consumer demand for natural cosmetics . Most demand for natural cosmetics was initially from consumers who suffered from ailments like skin irritation and rashes, however the consumer base has expanded in recent years.
