Your First 100 Days as an Inbound Marketer: A Framework for Success. Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is "no," fear not -- we're here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it's also a philosophy. And for it to truly work, you'll need to become a dedicated student of inbound marketing. Learn how to succeed in your new inbound marketing job with the help of this free guide. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals.
So, are we gonna do this thing? The Ultimate Inbound Marketing Plan for Your First 100 Days 1) Days 1-33 Required Reading Here is a short list of resources you should read through during your first week. The State of Inbound Marketing Report The Ultimate How-to Marketing Guide The Essential Guide to Internet Marketing The Ultimate List of Marketing Statistics. A Practical Guide to Planning a Successful Inbound Marketing Campaign. Welcome to January -- a time of new energy, new calendars, and lots and lots of planning. Whether you're planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. You'll find help with this structuring below, where I've outlined numerous steps we take when planning our own campaigns at HubSpot. So go on -- use our outline below to get your marketing going strong to start 2014!
Identify your audience. Whether you're creating a marketing strategy for your entire company or developing a campaign for a particular product launch, defining your audience is the most fundamental step. It is the difference between a generic message that falls flat and a campaign that really resonates. When you're building your marketing plan, start by developing the audience profile, often called a persona. Jumpstart: 9 Questions You Need to Ask When Developing Buyer Personas HubSpot. How to Write a Marketing Plan (w/Sample Templates) | Vital Design. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln knew that preparation is everything. Whether you’re chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.
In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department. Why You Need a Marketing Plan How to Structure Your Marketing Plan 5 Pre-Plan Research Steps How to Plan Your Marketing Strategy Free Marketing Plan Templates Why You Need a Marketing Plan For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age.
Got it? How to Structure Your Marketing Plan 1. 2. 3. 4. 5. 1. The Long and Short of Digital Marketing. Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face. We live in a time of instant gratification. We want results for our monthly and quarterly reports yesterday, especially if outside investors are involved. The pressures to hit short-term deadlines can easily cloud our judgments and cause us to overlook the benefits of optimizing for long-term goals. The truth is, however, that an effective marketing strategy involves careful consideration of both short and long-term goals. I’m not saying you can’t find ways to get results right away. This need for balance is exactly why so many marketers have been writing about the importance of running paid and organic digital marketing campaigns as a cohesive strategy.
The Ramp Up Time There should always be a planning period, no matter what results you seek. Slow and Steady. Inbound Marketing Process: How to Get Started in 3 Months [Infographic] Ah.. Remember 2012? London was hosting the summer Olympics, President Obama was just re-elected, Facebook was going public, and the team here at IMPACT was riding high on its first ever viral infographic.
Having just become a certified HubSpot Partner agency, this infographic shared how we implemented inbound for our clients at the time and, in many ways, also acted as our “debut” on the industry stage. While 2012 was a clearly great year for inbound marketing (and IMPACT), a lot has changed since then -- including the inbound methodology.
Today, inbound marketing and its strategies are more widely accepted than they ever have been. Outlets like blogging and social media have become business staples and many best practices, more refined. With all this change, it seemed only right that we give our legendary infographic a bit of a facelift too. So, I give you the new inbound marketing process. If we’ve learned anything over the last four years, it’s that in inbound, time is of the essence. 1. A 19,000-Word, Step-By-Step Inbound Marketing Plan. This is our super secret strategy for making inbound marketing work for our clients and ourselves.
(Yep, you’ve just hit the jackpot.) An Introduction To This Massive Post Video TranscriptionWe love to help companies succeed with their inbound marketing. As we’ve done that, we’ve realized that there are certain patterns that have to happen in the first month if you want to get a company set up for success. So, in the spirit of who we are here at Nectafy (an open book!) , we wanted to share with you this gigantic post—our last count was 12,000 words [now it’s over 19,000]—where we detail out the processes we use to help companies get off to a great start.Now, we’re not saying that these are the only methods you can use—they’re just what we use to help companies kickstart their inbound marketing.
So, without further ado, here it is. This strategy will work with any platform, but since we use HubSpot, that’s what we’ve focused on in this post. . #1: Build Your Team Make It A Team Effort 1. 2. How to Plan an Inbound Marketing Campaign. So you've been in the business game a while, right? And you've probably realized that marketing is pretty much the most important thing you can do to attract more customers. But how exactly are you doing this marketing? Well, I'm here to give you one piece of vital advice: It's time to call up the rookie, you need a game changer. It's time to learn how to plan an inbound marketing campaign. Your business is off the ground, but in order to really skyrocket out of the gates ahead of your competition, you need to implement an Inbound Marketing Campaign.
Now most of you reading this probably already know the importance of inbound marketing. If you're not sure exactly what inbound marketing is, or how to go about starting your marketing, then check out the rest of IMPACT's blog, or give us a call here at IMPACT and learn how we can help! 1. The first step to planning your inbound marketing campaign is to know where you need help. 2. 3. Having trouble identifying a buyer persona? 4. 5. 6. 7.