The Evolution of Brands on Twitter. Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right. I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter. Web Strategy: The Evolution of Brands on Twitter Babysteps: First, identifying if this is the right marketplace Brands need to first evaluate if the community members within Twitter are the audience they’re trying to reach.
Walking: Decide on persona: corporate and/or individual Brands will next need to decide on their online personas, and how they want to be perceived to the world. Running: The Role of Twitter in Brand Management. By Tony Hung At the most recent BlogExpo Twitter was a huge topic, and with good reason. Although it started more than a year ago with fairly geeky roots, it continues to grow at a breakneck pace.
Has it crossed over to the mainstream, yet? I think we're on the cusp. Like a few others, I happen to be quite bullish on the topic of Twitter, not just as a singular web application, but as a medium, and microblogging service. But what about its application in branding? 1. Whether you Twitter, Plurk, Pownce, or Friendfeed (or all of them), the role of such services for the purposes of brand management is primarily to listen. Questions about particular services. The wonderful thing is that, for the most part, these conversations are public, searchable, and trackable.
The role of Twitter in brand management first is to listen. The best way to do this is probably starting with Twitter's own search function which was acquired via Summize a few months ago. 2. Then, reach out. 3. Tropicana discovers some buyers are passionate about packaging. Twitter et les marques en France. Twitter Users Aren't Interested in Supporting Your Brand. Twitter- To converse or to broadcast ? The following is a guest post from Mr.
Keith Burtis, woodworker, media maker, and PodCamp veteran. Do you Blurt messages on twitter? Do you look at Twitter as your personal soapbox to spew forth your marketing and advertising messages? If so and I see you in my twitter stream, you will quickly find yourself in the trash bin right next to the other spammers, blurters, product pushers and shouters. For the past year and a half I have been using a service many of you use called Twitter. Yesterday, as I perused my twitter feed I noticed a timely tweet that Chris had made talking about how he was going to write a blog post about twitter accounts that merely “blurted” their message. What is Blurting? Well, the way to answer this is easy really. So what is the difference between sharing, promoting, and blurting? I was once asked by a twitter newbie if she was allowed to post links to her blog using twitter or if she would be banned and blacklisted by the community.
Don’t be a Blurter! Getting Intimate (with Customers) on Twitter. Businesses should lose their inhibitions over using the microblogging tool to get closer to their customers Twitter didn't do much for Ricardo Guerrero at first. In March 2007, the new tool was getting rave reviews from social media aficionados (BusinessWeek, 4/2/07) at the South by Southwest interactive media festival in Austin, Tex. Guerrero considered this tiny new tool du jour very limited, at least from his perspective as a marketer of refurbished Dell (DELL) products.
No one was in control. Guerrero nevertheless thought Twitter had a certain engaging charm. Bringing Business to Twitter Guerrero did not intend to pioneer the first for-revenue business foray on Twitter, but that's pretty much what happened. Twitter let Guerrero get to customers quicker and at lower cost than by direct mail. Further, Twitter took little time and effort. Glitches Are Common By DellOutlet's first anniversary, it had sales of more than $500,000. "Revenue is not key," says Dell spokesman Richard Binhammer.
Twitter et opérations. Succès pour les premiers tweets sponsorisés.