Eptica lance sa solution de Social CRM. Online Community is Customer Service. Customer Service – not Marketing, not P.R., not anyone else – should be handling the online community relationship with your customers.
Or, if you have a technical product/service, it’s technical support, or helpdesk. Surely that’s obvious? Le CRM s’invite sur Facebook. Facebook Pages Become Customer Support Centers. As Facebook continues to balloon in size, so too do the audiences that find, "like" and engage with brands via their Facebook Pages.
Tomorrow, customer service software maker Parature will release a Facebook application that will help brands enhance the quality of customer service they can provide via Facebook. Parature for Facebook is designed to make a company's Facebook Page double as a full-featured customer support center. Parature joins the likes of Get Satisfaction and its Social Engagement Hub in bringing customer service software to businesses living inside the world's biggest social network.
Twitter et Service Clientèle.