Social Media Fails
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Five reasons corporations are failing at social media | Social Media Today
“It's not rocket surgery.” That malapropism became a bit of a mantra at last week's Inbound Marketing Summit . Social media isn't complicated. When you boil it down it's about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.
Ferrero Rocher, quand les réceptions de l’ambassadeur tournent au spamming sur Facebook
Depuis un peu plus d’une semaine la page a été prise d’assaut par des spammeurs du monde entier , proposant liens commerciaux ou non en tout genre mais n’ayant aucun lien (de près comme de loin) avec Ferrero. NB : Il ne s’agit pas de la page officielle de la marque et à priori aucun membre de l’équipe Ferrero n’aurait d’accès à l’administration de cette dernière. Une démarche de gestion communautaire implique d’avoir une main sur les espaces engageant la marque.
Belkin: a case study in social media sin
The importance of online product reviews to retailers, manufacturers and consumers cannot be underestimated. They've become a prominent fixture on ecommerce websites and are used extensively by consumers to make purchasing decisions. The key to their value: authenticity.
Yesterday, CNET reported that Adam Serner of Gartner will be presenting on social media marketing next week with the prediction that while over 75% of Fortune 1000 companies with Web sites will attempt an online social-networking campaign, 50 percent will fail. Personally, I think he’s being a little conservative in that estimate. Â If as many as 50 percent of the Fortune 1000 social media marketing campaigns begun next year succeed, I’d be surprised. I agree with Jason’s comment on the CNET article that for the most part, the problem isn’t so much that social media isn’t a good, viable communications channel for companies. Â It’s that companies still don’t get many fundamental differences between traditional and social media, both at the strategy development phase and the follow-up phase of determining success or failure.
How to Be in the Right 50% of Social Media Marketing Campaigns
Besides collecting lists of Social Media Case Studies for my Superlist of Social Media Case Studies , I’ve also been collecting links about Social Media mistakes, failures, blunders and no-no’s. Since my Superlist of Social Media Case Studies has proven so popular (and since Jacob Morgan suggested a Superlist of social media failures would be helpful), I thought I’d take a crack at starting to pull together this type of list (Anti-casestudies?)
Superlist of What NOT To Do In Social Media (UPDATED)
Ce matin, deux articles attirent mon attention et ont trait aux médias sociaux.
