Organisation
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The discussion around social media at this point in time is merely the tip of the proverbial iceberg when it comes to the breadth and depth of change that is being created in organizations of all sizes around the world. While some like Steve Rubel will argue that this emphasis is a passing fad and social media is merely another channel that will be thought of eventually as media, I disagree. By looking at this era in such a short sighted way, you miss what Doc Searls talks about as the ‘greater significance ’ of this transformative technology.
Comment passer à une organisation sociale ?
L’'entreprise bien au delà du 2.0
Je m’étais diverti il y a quelques temps a proposer quelques pistes sur ce que sera l’entreprise 2.0 en 2009 . Mais je pense que cela vaut la peine de pousser la réflexion au delà : l’entreprise 2.0 n’est qu’un aspect d’une réalité beaucoup plus complexe qui est l’entreprise et ne vaudra que dans un cadre global. Alors que l’entreprise et l’économie en général se caractérisent comme étant le lieu de rencontre d’interdépendances sans cesse plus nombreuses, il est illusoire de croire faire avancer quoi que ce soit en posant des rustines çà et là.
Managing Corporate Reputations
Zachary Weiner, the CEO of Chicago boutique ad agency Luxuryreach, has had quite a time in social networking land of late. Recent adventures include employees twittering about how demanding Weiner is, how hung over they feel, and how "totally not into" the client they are. Then there's the worker and her boyfriend who are lobbing character assassinations, sexual insults, and details of their therapy sessions at each other on Facebook. "I can't lie, I'd almost like to hear how it ends," says Weiner.Around a week or so ago I presented online at the social business summit on making Enterprise 2.0 work. It was a relatively short presentation with a lot of information but one of the things I presented was a type of framework or process for how to make Enterprise 2.0 work within an organization. I’m currently in the process of conducting a large scale E2.0 project but I have been doing some in depth case studies and interviews with companies such as Intuit, Vistaprint, Oce, Florida Hospital, and Booz Allen Hamilton (which will be finalized and live within a few weeks). What I created is based off of the information I have been collecting from various companies (and a bit of research). Of course it’s not applicable to every organization and I still think there is room for improvement and modification but here is what I have so far: This should be common sense right?
An Enterprise 2.0 Framework for Success
By Guest Blogger Dr. Natalie Petouhoff, Forrester Research I’ve had a number of interesting debates on who should lead the customer social media interaction in the last few weeks. In part, this question comes up because a great deal of social media was initiated in the Marketing department via listening or brand sentiment programs.
Who Should Lead the Customer Social Media Interaction?