Comment passer à une organisation sociale ? The discussion around social media at this point in time is merely the tip of the proverbial iceberg when it comes to the breadth and depth of change that is being created in organizations of all sizes around the world. While some like Steve Rubel will argue that this emphasis is a passing fad and social media is merely another channel that will be thought of eventually as media, I disagree. By looking at this era in such a short sighted way, you miss what Doc Searls talks about as the ‘greater significance ’ of this transformative technology. I contend that the rise of Social Media is the catalyst that will ultimately transform our world of work, our economy and our entire society.
It will propel us to evolve from being industrial organizations, focused on increasing throughput and efficiencies of production processes to becoming social organizations, with a true emphasis on people over processes and technologies. Why do we need a Chief Social Officer? L’'entreprise bien au delà du 2.0. Je m’étais diverti il y a quelques temps a proposer quelques pistes sur ce que sera l’entreprise 2.0 en 2009.
Mais je pense que cela vaut la peine de pousser la réflexion au delà : l’entreprise 2.0 n’est qu’un aspect d’une réalité beaucoup plus complexe qui est l’entreprise et ne vaudra que dans un cadre global. Alors que l’entreprise et l’économie en général se caractérisent comme étant le lieu de rencontre d’interdépendances sans cesse plus nombreuses, il est illusoire de croire faire avancer quoi que ce soit en posant des rustines çà et là. Toute initiative qui ne sera pas alignée sur une vision macro prenant en compte l’ensemble de ces interdépendances n’apportera pas grand chose.
Mettons nous à la place des protagonistes de l’histoire • La direction générale Elle est pour le moins préoccupée. Par ailleurs cette crise dénote quelque chose de plus profond qui n’est pas sans les inquiéter. . • Les managers Et puis tout cela l’oblige à faire évoluer sa manière de manager. A bon entendeur… Enterprises the battleground for social networking. Managing Corporate Reputations. By Michelle Conlin and Douglas MacMillan Zachary Weiner, the CEO of Chicago boutique ad agency Luxuryreach, has had quite a time in social networking land of late.
Recent adventures include employees twittering about how demanding Weiner is, how hung over they feel, and how "totally not into" the client they are. Then there's the worker and her boyfriend who are lobbing character assassinations, sexual insults, and details of their therapy sessions at each other on Facebook.
"I can't lie, I'd almost like to hear how it ends," says Weiner. "It's entertaining. " Entertaining, yes. Social networking is a love-hate relationship. IBM's Guidelines That's why many companies are formulating policies that seek to strike the right balance. For a sense of how to manage the process, it's instructive to take a look at IBM (IBM). While many see Twitter as a place to indulge one's inner self, IBM wants employees to "add value" in all their online postings. "People Aren't Thinking" An Enterprise 2.0 Framework for Success.
Around a week or so ago I presented online at the social business summit on making Enterprise 2.0 work. It was a relatively short presentation with a lot of information but one of the things I presented was a type of framework or process for how to make Enterprise 2.0 work within an organization. I’m currently in the process of conducting a large scale E2.0 project but I have been doing some in depth case studies and interviews with companies such as Intuit, Vistaprint, Oce, Florida Hospital, and Booz Allen Hamilton (which will be finalized and live within a few weeks). What I created is based off of the information I have been collecting from various companies (and a bit of research). Of course it’s not applicable to every organization and I still think there is room for improvement and modification but here is what I have so far: Let’s walk through this starting at the top with “business challenges.”
Business challenges This should be common sense right? Requirements and use cases.