FB Connects Your Brand Across the Social Web. InShare0 I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience.
Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the ideas for new apps that were exchanged in almost every conversation. I was lucky enough to get a front row seat for Zuckerberg’s state of the social network and his plans for making Facebook more pervasive in the socialization of online content and relationships.
Is Facebook’s Social Search Engine a Google Killer? When Facebook launched its Open Graph protocol in April, blanketing the web with “like” and “recommend” buttons, it seemed obvious that one of the company’s goals was to use the resulting behavioral data to power a social search engine — one based on likes instead of links.
That process is now well under way, as a report at AllFacebook notes. The company has confirmed that all web pages that use the network’s open graph plugins show up in the social network’s search results in the same way that traditional Facebook pages do, as described by CEO Mark Zuckerberg in his keynote at the F8 conference. The network’s move to harness the power of its Open Graph protocol is clearly a shot across Google’s bow, but it’s not clear whether the power of the “like” is equivalent to or greater than the power of the link.