Créer les conditions de la créativité de masse. En direct de PicNic, la conférence hollandaise sur la créativité et l’innovation dans les nouvelles technologies.
On ne présente plus le penseur Charles Leadbeater, conseiller de Tony Blair, l’ex-premier ministre britannique, et auteur de We Think, l’innovation de masse, qui ouvre la 3e édition de PicNic, en revenant sur la puissance de la collaboration (cf. "Où sont les coopérations fortes"). Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently.
Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. With that in mind, I've developed a list of crowdsourcing best practices. Tell me what you think and feel free to add your own to the list. 1. 2. A. Les limites de la cocréation. Crowdsourcing Innovation: You’re Doing It Wrong « December 10, 2009 by Hutch Carpenter ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH.
ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role of communities in the innovation process. Let’s break it down. Innovation via a stadium crowd? Photo credit: Ian Ransley The initial point of the post is that “Crowds Innovate – NOT”. This may be one of my favorite misconceptions about the role of communities in innovation. List of Open Innovation & Crowdsourcing Examples - Best practice.
5 Types Of Consumer Generated Marketing Campaigns. July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular.
After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. For this reason, CGM was often heralded as a dream come true type of situation for brands and even a way to supplant their marketing agencies and get their advertising created for free. As time went on, though, brands realized the downside of consumer generated media could be a lack of control and potential risk for their brand if the content isn't great. 1. If your brand has been around for some time, you have likely built up some equity and recognition in the elements of your brand. 2.
All of us might imagine ourselves reinvented, but the fact of social media is that it can offer many great tools to help you think about the process of being what you want to be. Dell, Starbucks, and the marketplace of ideas. Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use Salesforce.com’s Ideas platform — I got an email from Business Week asking me to write about Starbucks.
So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks. Here are some added quotes from my interviews. Marc Benioff, CEO of Salesforce.com on the platform: * On the genesis of Ideas: “We started using the technology ourselves to talk to our community about what they wanted from salesforce. We called the site ideas.salesforce.com, and we noticed right away that this was a powerful way for us to connect with our community and to make sure that we were delivering the right services and features at the right time. Digg Dialogg, les interviews générées par les utilisateurs.
Mercredi 27 août Buzz - 27 août 2008 :: 09:28 :: Par Eric Digg affiche clairement sa volonté de s’affirmer comme un acteur important du paysage médiatique américain et vient de lancer Digg Dialogg, une déclinaison plus « politique » de son fameux système de promotion par vote. Digg Dialogg est une sorte de service de questions/réponses qui permet aux membres de Digg de poser une question à une personnalité, Virgin Radio et RFM se mettent à Internet. 01net. le 08/09/09 à 18h46 Ebranlées par Internet, les radios musicales pensent avoir trouvé la parade : Internet !
C'est Oüi FM qui s'y est mise la première, en nouant des partenariats avec MySpace et Deezer. Elle est suivie ce mois-ci par Virgin Radio (2,657 millions d'auditeurs par jour) et RFM (2,336 millions), deux stations du groupe Lagardère, avec plusieurs initiatives. Innovation, Crowdsourcing. March 5, 2010 by Hutch Carpenter To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product.
This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you’re using a blog to promote a business, that blog can’t be about you, Sierra said. This is from Joel Spolsky’s Inc. column, where he also announces that he’s quitting his uber popular blog, Joel on Software. Joel notes that he’s been at it for 10 years, and his company Fog Creek Software, has grown to the point where he needs to focus on its operations and alternative marketing modes. If you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!).