Crowdsourcing / Marketing participatif

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Créer les conditions de la créativité de masse. Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently.

Making crowdsourcing work. My best practices

Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. Les limites de la cocréation. This either means that the username and password information in your config.php file is incorrect or we can't contact the database server at " mysql5-4 ".

Les limites de la cocréation

This could mean your host's database server is down. Are you sure you have the correct username and password? Are you sure that you have typed the correct hostname? Are you sure that the database server is running? Crowdsourcing Innovation: You’re Doing It Wrong « December 10, 2009 by Hutch Carpenter ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH.

Crowdsourcing Innovation: You’re Doing It Wrong «

ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role of communities in the innovation process. List of Open Innovation & Crowdsourcing Examples - Best practice.

Open Innovation, crowdsourcing, co-creation… overlapping terminologies to describe a trend towards more open business models and a closer collaboration with customers.

List of Open Innovation & Crowdsourcing Examples - Best practice

On this page we gather a list of inspiring examples. Intermediary Platforms. 5 Types Of Consumer Generated Marketing Campaigns. July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular.

5 Types Of Consumer Generated Marketing Campaigns

After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. Dell, Starbucks, and the marketplace of ideas. Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use Salesforce.com’s Ideas platform — I got an email from Business Week asking me to write about Starbucks.

Dell, Starbucks, and the marketplace of ideas

So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks. Here are some added quotes from my interviews. Digg Dialogg, les interviews générées par les utilisateurs. Virgin Radio et RFM se mettent à Internet. Innovation, Crowdsourcing. March 5, 2010 by Hutch Carpenter To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product.

Innovation, Crowdsourcing

This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company.