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Crowdsourcing / Marketing participatif

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Créer les conditions de la créativité de masse. En direct de PicNic, la conférence hollandaise sur la créativité et l’innovation dans les nouvelles technologies.

Créer les conditions de la créativité de masse

On ne présente plus le penseur Charles Leadbeater, conseiller de Tony Blair, l’ex-premier ministre britannique, et auteur de We Think, l’innovation de masse, qui ouvre la 3e édition de PicNic, en revenant sur la puissance de la collaboration (cf. "Où sont les coopérations fortes"). Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently.

Making crowdsourcing work. My best practices

Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. With that in mind, I've developed a list of crowdsourcing best practices. Tell me what you think and feel free to add your own to the list. Les limites de la cocréation. Crowdsourcing Innovation: You’re Doing It Wrong « December 10, 2009 by Hutch Carpenter ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH.

Crowdsourcing Innovation: You’re Doing It Wrong «

ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role of communities in the innovation process. Let’s break it down. Innovation via a stadium crowd? Photo credit: Ian Ransley The initial point of the post is that “Crowds Innovate – NOT”. This may be one of my favorite misconceptions about the role of communities in innovation.

This quote by ComMetrics both sums up the truth, and the common misconception: List of Open Innovation & Crowdsourcing Examples - Best practice. Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solvingIdeaConnection – idea marketplace and problem solvingYet2.com – IP market placePRESANS (beta) – connect and solve R&D problemsHypios – online problem solvingInnoget – research intermediary platformOne Billion Minds – online (social) challengesNineSigma – technology problem solvingIdeaken – collaborative crowdsourcingInnovation-community.de – Community of innovators & creators.

List of Open Innovation & Crowdsourcing Examples - Best practice

Marketing, Design & Idea platforms Collective Intelligence & Prediction platforms. 5 Types Of Consumer Generated Marketing Campaigns. July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular.

5 Types Of Consumer Generated Marketing Campaigns

After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. Dell, Starbucks, and the marketplace of ideas. Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use Salesforce.com’s Ideas platform — I got an email from Business Week asking me to write about Starbucks.

Dell, Starbucks, and the marketplace of ideas

So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks. Here are some added quotes from my interviews. Marc Benioff, CEO of Salesforce.com on the platform: * On the genesis of Ideas: “We started using the technology ourselves to talk to our community about what they wanted from salesforce. We called the site ideas.salesforce.com, and we noticed right away that this was a powerful way for us to connect with our community and to make sure that we were delivering the right services and features at the right time. . * On whether this is really new. . * On response to Dell’s IdeaStorm: “…But the response was mind-blowing. . * Surprises? Digg Dialogg, les interviews générées par les utilisateurs. Mercredi 27 août Buzz - 27 août 2008 :: 09:28 :: Par Eric.

Virgin Radio et RFM se mettent à Internet. 01net. le 08/09/09 à 18h46 Ebranlées par Internet, les radios musicales pensent avoir trouvé la parade : Internet !

Virgin Radio et RFM se mettent à Internet

C'est Oüi FM qui s'y est mise la première, en nouant des partenariats avec MySpace et Deezer. Elle est suivie ce mois-ci par Virgin Radio (2,657 millions d'auditeurs par jour) et RFM (2,336 millions), deux stations du groupe Lagardère, avec plusieurs initiatives. Tout d'abord, les auditeurs auront désormais la possibilité d'influencer la programmation musicale. . « Nous avons une plate-forme pour chaque radio qui va récupérer tous les votes et tous les commentaires, que ce soit sur Virginradio.fr ou RFM.fr, mais aussi sur iPhone, sur Facebook, sur Twitter. Mais l'intervention des auditeurs et internautes ne s'arrête pas là. Concours de publicités En plus, tout comme Oüi FM, Virgin Radio et RFM ont noué un partenariat avec un acteur phare du Web communautaire. Innovation, Crowdsourcing. March 5, 2010 by Hutch Carpenter To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product.

Innovation, Crowdsourcing