Créer les conditions de la créativité de masse. En direct de PicNic, la conférence hollandaise sur la créativité et l’innovation dans les nouvelles technologies. On ne présente plus le penseur Charles Leadbeater, conseiller de Tony Blair, l’ex-premier ministre britannique, et auteur de We Think, l’innovation de masse, qui ouvre la 3e édition de PicNic, en revenant sur la puissance de la collaboration (cf.
"Où sont les coopérations fortes"). Pour lui, la nouvelle dynamique de la créativité et de l’innovation en ligne a d’abord un impact social, plus que technologique ou économique. "On ne présente plus la qualité de la créativité sur le web", explique Leadbeater en nous projettant une vidéo de 5 minutes d’un gamin qui joue excellemment de la guitare, vue par 49 millions de personnes. Des gamins comme celui-ci peuvent aujourd’hui créer, montrer ce qu’ils font et toucher un public inimaginable.
Le monde des médias est fait de frontières, qui délimitent des modèles d’affaires, des publics. Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently. Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. With that in mind, I've developed a list of crowdsourcing best practices.
Tell me what you think and feel free to add your own to the list. 1. 2. A. B. C. D. Which role do you want your participants to play? 3. 4. Anytime you run a crowd-sourcing initiative, it is important to connect the employees who are normally tasked with the jobs that are being crowdsourced with the participants. 5. 6. 7. 8. 9. 10. Les limites de la cocréation. Crowdsourcing Innovation: You’re Doing It Wrong « December 10, 2009 by Hutch Carpenter ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH.
ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role of communities in the innovation process. Let’s break it down. Innovation via a stadium crowd? Photo credit: Ian Ransley The initial point of the post is that “Crowds Innovate – NOT”. This may be one of my favorite misconceptions about the role of communities in innovation. This quote by ComMetrics both sums up the truth, and the common misconception: It seems a bit naive to think that going to Dodger Stadium or the LA Coliseum in the hope that crowdsourcing will show people exhibiting the above [innovation] behaviors, and therefore help us innovate faster… Really now… Collecting ideas in aggregate.
List of Open Innovation & Crowdsourcing Examples - Best practice. Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solvingIdeaConnection – idea marketplace and problem solvingYet2.com – IP market placePRESANS (beta) – connect and solve R&D problemsHypios – online problem solvingInnoget – research intermediary platformOne Billion Minds – online (social) challengesNineSigma – technology problem solvingIdeaken – collaborative crowdsourcingInnovation-community.de – Community of innovators & creators. Marketing, Design & Idea platforms Collective Intelligence & Prediction platforms Lumenogic – collective intelligence marketsUshahidi – crowdsourcing crisis informationKaggle – data mining and forecastingWe Are Hunted – the online music chartGoogle Image Labeler – crowdsourced image labeling HR & Freelancers platforms TopCoder – competition-based software crowdsourcingSpudaroo – crowdsourcing copywritingClickworker – small online task solvingAmazon Mechanical Turk – low-cost crowdsourcing Open innovation software 478Shares.
5 Types Of Consumer Generated Marketing Campaigns. July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. For this reason, CGM was often heralded as a dream come true type of situation for brands and even a way to supplant their marketing agencies and get their advertising created for free.
As time went on, though, brands realized the downside of consumer generated media could be a lack of control and potential risk for their brand if the content isn't great. 1. If your brand has been around for some time, you have likely built up some equity and recognition in the elements of your brand. 2. All of us might imagine ourselves reinvented, but the fact of social media is that it can offer many great tools to help you think about the process of being what you want to be.
Dell, Starbucks, and the marketplace of ideas. Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use Salesforce.com’s Ideas platform — I got an email from Business Week asking me to write about Starbucks. So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks.
Here are some added quotes from my interviews. Marc Benioff, CEO of Salesforce.com on the platform: * On the genesis of Ideas: “We started using the technology ourselves to talk to our community about what they wanted from salesforce. . * On whether this is really new. The dead-end suggestion box and the auto reply are symbols of corporate indifference and are no longer tolerated. . * On response to Dell’s IdeaStorm: “…But the response was mind-blowing. . * What about government starting ideastorms? From Chris Bruzzo, CTO and CIO of Starbucks and the leader of the MyStarbucksIdea project: Digg Dialogg, les interviews générées par les utilisateurs. Mercredi 27 août Buzz - 27 août 2008 :: 09:28 :: Par Eric Digg affiche clairement sa volonté de s’affirmer comme un acteur important du paysage médiatique américain et vient de lancer Digg Dialogg, une déclinaison plus « politique » de son fameux système de promotion par vote.
Digg Dialogg est une sorte de service de questions/réponses qui permet aux membres de Digg de poser une question à une personnalité, Digg affiche clairement sa volonté de s’affirmer comme un acteur important du paysage médiatique américain et vient de lancer Digg Dialogg, une déclinaison plus « politique » de son fameux système de promotion par vote. Digg Dialogg est une sorte de service de questions/réponses qui permet aux membres de Digg de poser une question à une personnalité, les questions étant ensuite soumises aux votes des internautes.
Les actus fraiches Presse-citron tous les matins par email : Virgin Radio et RFM se mettent à Internet. 01net. le 08/09/09 à 18h46 Ebranlées par Internet, les radios musicales pensent avoir trouvé la parade : Internet ! C'est Oüi FM qui s'y est mise la première, en nouant des partenariats avec MySpace et Deezer. Elle est suivie ce mois-ci par Virgin Radio (2,657 millions d'auditeurs par jour) et RFM (2,336 millions), deux stations du groupe Lagardère, avec plusieurs initiatives. Tout d'abord, les auditeurs auront désormais la possibilité d'influencer la programmation musicale. Les deux radios disposent chacune d'un système informatique leur permettant d'analyser les votes des internautes concernant des nouveautés diffusées à l'antenne. « Nous avons une plate-forme pour chaque radio qui va récupérer tous les votes et tous les commentaires, que ce soit sur Virginradio.fr ou RFM.fr, mais aussi sur iPhone, sur Facebook, sur Twitter.
Mais l'intervention des auditeurs et internautes ne s'arrête pas là. Concours de publicités. Innovation, Crowdsourcing. March 5, 2010 by Hutch Carpenter To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you’re using a blog to promote a business, that blog can’t be about you, Sierra said. This is from Joel Spolsky’s Inc. column, where he also announces that he’s quitting his uber popular blog, Joel on Software. Joel notes that he’s been at it for 10 years, and his company Fog Creek Software, has grown to the point where he needs to focus on its operations and alternative marketing modes.
If you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!). If You’re Tracking the Innovation Space… But don’t just take my word for it. See you there. Like this: