Crowdsourcing / Marketing participatif
En direct de PicNic , la conférence hollandaise sur la créativité et l’innovation dans les nouvelles technologies. On ne présente plus le penseur Charles Leadbeater , conseiller de Tony Blair, l’ex-premier ministre britannique, et auteur de We Think, l’innovation de masse , qui ouvre la 3e édition de PicNic, en revenant sur la puissance de la collaboration (cf.
Créer les conditions de la créativité de masse
Making crowdsourcing work. My best practices
I've been advising several clients on crowdsourcing initiatives recently.
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Les limites de la cocréation
List of Open Innovation & Crowdsourcing Examples - Best practice
Examples Interested in Open Innovation & Crowdsourcing?
5 Types Of Consumer Generated Marketing Campaigns
July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free.Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use Salesforce.com’s Ideas platform — I got an email from Business Week asking me to write about Starbucks. So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks . Here are some added quotes from my interviews.
Dell, Starbucks, and the marketplace of ideas
Digg Dialogg, les interviews générées par les utilisateurs
Mercredi 27 août Buzz - 27 août 2008 :: 09:28 :: Par Eric
