Crowdsourcing / Marketing participatif

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Créer les conditions de la créativité de masse. En direct de PicNic, la conférence hollandaise sur la créativité et l’innovation dans les nouvelles technologies.

Créer les conditions de la créativité de masse

On ne présente plus le penseur Charles Leadbeater, conseiller de Tony Blair, l’ex-premier ministre britannique, et auteur de We Think, l’innovation de masse, qui ouvre la 3e édition de PicNic, en revenant sur la puissance de la collaboration (cf. "Où sont les coopérations fortes"). Pour lui, la nouvelle dynamique de la créativité et de l’innovation en ligne a d’abord un impact social, plus que technologique ou économique.

Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently.

Making crowdsourcing work. My best practices

Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. With that in mind, I've developed a list of crowdsourcing best practices.

Tell me what you think and feel free to add your own to the list. 1. 2. A. Les limites de la cocréation. This either means that the username and password information in your config.php file is incorrect or we can't contact the database server at " mysql5-4 ".

Les limites de la cocréation

This could mean your host's database server is down. Are you sure you have the correct username and password? Are you sure that you have typed the correct hostname? Are you sure that the database server is running? If you're unsure what these terms mean you should probably contact your host. Crowdsourcing Innovation: You’re Doing It Wrong « December 10, 2009 by Hutch Carpenter ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH.

Crowdsourcing Innovation: You’re Doing It Wrong «

ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. List of Open Innovation & Crowdsourcing Examples - Best practice. Open Innovation, crowdsourcing, co-creation… overlapping terminologies to describe a trend towards more open business models and a closer collaboration with customers.

List of Open Innovation & Crowdsourcing Examples - Best practice

On this page we gather a list of inspiring examples Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solvingIdeaConnection – idea marketplace and problem – IP market placePRESANS (beta) – connect and solve R&D problemsHypios – online problem solvingInnoget – research intermediary platformOne Billion Minds – online (social) challengesNineSigma – technology problem solvingIdeaken – collaborative - Community of innovators, creators, designers & thinkers (made by Hyve ) Marketing, Design & Idea platforms.

5 Types Of Consumer Generated Marketing Campaigns. July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular.

5 Types Of Consumer Generated Marketing Campaigns

After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. For this reason, CGM was often heralded as a dream come true type of situation for brands and even a way to supplant their marketing agencies and get their advertising created for free. As time went on, though, brands realized the downside of consumer generated media could be a lack of control and potential risk for their brand if the content isn't great. 1. Dell, Starbucks, and the marketplace of ideas. Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use’s Ideas platform — I got an email from Business Week asking me to write about Starbucks.

Dell, Starbucks, and the marketplace of ideas

So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks. Here are some added quotes from my interviews. Marc Benioff, CEO of on the platform: * On the genesis of Ideas: “We started using the technology ourselves to talk to our community about what they wanted from salesforce. We called the site, and we noticed right away that this was a powerful way for us to connect with our community and to make sure that we were delivering the right services and features at the right time.

Digg Dialogg, les interviews générées par les utilisateurs. Mercredi 27 août Buzz - 27 août 2008 :: 09:28 :: Par Eric Digg affiche clairement sa volonté de s’affirmer comme un acteur important du paysage médiatique américain et vient de lancer Digg Dialogg, une déclinaison plus « politique » de son fameux système de promotion par vote. Virgin Radio et RFM se mettent à Internet. 01net. le 08/09/09 à 18h46 Ebranlées par Internet, les radios musicales pensent avoir trouvé la parade : Internet !

Virgin Radio et RFM se mettent à Internet

C'est Oüi FM qui s'y est mise la première, en nouant des partenariats avec MySpace et Deezer. Elle est suivie ce mois-ci par Virgin Radio (2,657 millions d'auditeurs par jour) et RFM (2,336 millions), deux stations du groupe Lagardère, avec plusieurs initiatives. Innovation, Crowdsourcing. March 5, 2010 by Hutch Carpenter To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product.

Innovation, Crowdsourcing

This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you’re using a blog to promote a business, that blog can’t be about you, Sierra said.