Créer les conditions de la créativité de masse. En direct de PicNic, la conférence hollandaise sur la créativité et l’innovation dans les nouvelles technologies.
On ne présente plus le penseur Charles Leadbeater, conseiller de Tony Blair, l’ex-premier ministre britannique, et auteur de We Think, l’innovation de masse, qui ouvre la 3e édition de PicNic, en revenant sur la puissance de la collaboration (cf. "Où sont les coopérations fortes"). Pour lui, la nouvelle dynamique de la créativité et de l’innovation en ligne a d’abord un impact social, plus que technologique ou économique.
Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently.
Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. With that in mind, I've developed a list of crowdsourcing best practices.
Tell me what you think and feel free to add your own to the list. Les limites de la cocréation. This either means that the username and password information in your config.php file is incorrect or we can't contact the database server at " mysql5-4 ".
This could mean your host's database server is down. Are you sure you have the correct username and password? Are you sure that you have typed the correct hostname? Are you sure that the database server is running? Crowdsourcing Innovation: You’re Doing It Wrong « December 10, 2009 by Hutch Carpenter ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH.
ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. List of Open Innovation & Crowdsourcing Examples - Best practice. Free download: innovation tools & cases Our team aggregates the tools and methods we use in our own innovation consulting projects.
We share our best-practices and most inspiring articles in the Innovation Hacks newsletter. Extra examples: Co-creation Platforms Board of Innovation cooperated with mission-e-motion in an innovation study to combine new mobility with co-creation. We made a report (pdf download) as a part of the whole study, which bundles 20 benchmarks of existing co-creation platforms. 5 Types Of Consumer Generated Marketing Campaigns. July 14, 2010 | 3 Comments Over the past several years, consumer generated marketing campaigns have become more and more popular.
After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. For this reason, CGM was often heralded as a dream come true type of situation for brands and even a way to supplant their marketing agencies and get their advertising created for free. As time went on, though, brands realized the downside of consumer generated media could be a lack of control and potential risk for their brand if the content isn't great. 1. If your brand has been around for some time, you have likely built up some equity and recognition in the elements of your brand. Dell, Starbucks, and the marketplace of ideas. Just as I was researching a column for the Guardian on Starbucks’ MyStarbucksIdea and Dell’s IdeaStorm — both of which use Salesforce.com’s Ideas platform — I got an email from Business Week asking me to write about Starbucks.
So here’s a twofer: my Guardian column about this new platform for customers to share ideas (and my wish that it would come to government) and the Business Week story about Starbucks. Here are some added quotes from my interviews. Marc Benioff, CEO of Salesforce.com on the platform: * On the genesis of Ideas: “We started using the technology ourselves to talk to our community about what they wanted from salesforce. We called the site ideas.salesforce.com, and we noticed right away that this was a powerful way for us to connect with our community and to make sure that we were delivering the right services and features at the right time. Digg Dialogg, les interviews générées par les utilisateurs. Mercredi 27 août Buzz - 27 août 2008 :: 09:28 :: Par Eric. Virgin Radio et RFM se mettent à Internet. 01net. le 08/09/09 à 18h46 Ebranlées par Internet, les radios musicales pensent avoir trouvé la parade : Internet !
C'est Oüi FM qui s'y est mise la première, en nouant des partenariats avec MySpace et Deezer. Elle est suivie ce mois-ci par Virgin Radio (2,657 millions d'auditeurs par jour) et RFM (2,336 millions), deux stations du groupe Lagardère, avec plusieurs initiatives. Tout d'abord, les auditeurs auront désormais la possibilité d'influencer la programmation musicale. . « Nous avons une plate-forme pour chaque radio qui va récupérer tous les votes et tous les commentaires, que ce soit sur Virginradio.fr ou RFM.fr, mais aussi sur iPhone, sur Facebook, sur Twitter. Mais l'intervention des auditeurs et internautes ne s'arrête pas là. Concours de publicités En plus, tout comme Oüi FM, Virgin Radio et RFM ont noué un partenariat avec un acteur phare du Web communautaire.
Innovation, Crowdsourcing. March 5, 2010 by Hutch Carpenter To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product.
This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is.